- Position: Marketing Manager – Masala & Spices (B2B / B2C / D2C)
- Location: Davanagere, Karnataka
- Experience Required: 5 to 10 years
- Industry: FMCG / Food & Beverages / Spices & Masala Manufacturing
- Work Mode: Work from office

Note: Apply only if you are willing to relocate to Davanagere, Karnataka, and experience in D2C marketing is mandatory.

About Us: "Chetan Foods" is a growing manufacturer of premium Masala and Spice powders, committed to bringing authentic flavors to kitchens across India and beyond. We are in an exciting growth phase and looking for a dynamic Marketing Manager to lead our B2B, B2C, and D2C marketing initiatives, especially focusing on recent product launches and brand building in domestic and international markets. website: www.chetanfoods.com

Key Responsibilities:

- Develop and execute marketing strategies for B2B, B2C, and D2C channels to increase brand awareness and market share.
- Plan and implement new product launch campaigns - from market research to go-to-market strategy.
- Collaborate with sales, production, and distribution teams to align marketing strategies with business goals.
- Coordinate with the sales team to implement regional campaigns and promotional offers.
- Drive in-store promotions, branding, and consumer engagement activities across retail outlets.
- Identify new market opportunities, partnerships,



and distribution channels for both domestic and export markets.
- Manage brand positioning, packaging, and promotional activities for the product portfolio.
- Track and analyze marketing ROI, campaign performance, and consumer insights.
- Manage marketing budgets effectively and ensure cost optimization.
- Supervise external agencies, creative partners, and digital teams for campaign execution.
- Build and nurture relationships with retailers, distributors, and online platforms for product visibility and sales growth.

Required Skills & Qualifications:

- MBA/PGDM in Marketing or equivalent qualification.
- 5–10 years of experience in FMCG/Food & Beverages, preferably Spices or related categories.
- Proven track record in B2B, B2C, and D2C marketing, especially in startup environments or new brand launches.
- Strong understanding of digital marketing tools and analytics.
- Excellent communication, negotiation, and team leadership skills.
- Creative thinker with strong business acumen and execution skills.

Preferred Experience:

- Experience in launching new food or FMCG brands from scratch.
- Familiarity with e-commerce platforms (Amazon, Flipkart, BigBasket, etc.).
- Experience in channel marketing and trade promotions.

📌 Marketing Manager (Karnataka)
🏢 Chetan Foods
📍 Karnataka