Job Description:

Position - Digital Marketing Manager (Only candidates with experience in the Cosmetics & Personal Care industry will be considered.)

Job Summary We are seeking a creative, data-driven Digital Marketing Manager to lead our online growth. You will manage digital campaigns to increase brand awareness and drive e-commerce sales. This role requires a deep understanding of beauty trends and consumer behavior.

Key ResponsibilitiesStrategy & Campaign Management

- Develop growth strategies. Plan and execute all digital marketing campaigns across various channels.
- Manage digital budgets. Allocate funds efficiently across paid channels to maximize ROI.
- Launch product campaigns. Create exciting digital launch plans for current skincare, makeup, or hair care products.

Social Media & Influencer Marketing

- Oversee social channels. Manage content strategy for Instagram, TikTok, YouTube, and Pinterest.
- Lead influencer relations. Identify, recruit, and manage beauty influencers for partnerships.
- Build community engagement. Foster active online communities around our beauty products.

Performance Marketing & E-commerce

- Run paid advertising. Oversee Meta Ads, Google Ads, and Reels Ads.
- Optimize website conversion. Improve user experience (UX) on Shopify or brand website.
- Manage retention marketing.



Create email and SMS marketing flows to increase repeat purchases.

Analytics & Reporting

- Track key metrics. Monitor CAC, LTV, ROAS, conversion rates, and website traffic.
- Generate performance reports. Provide weekly and monthly insights to senior leadership.
- Conduct market research. Monitor competitor activities and emerging beauty industry trends.

Qualifications Education & Experience

- Bachelor’s degree. Marketing, Communications, or a related field preferred.
- 5+ years experience. Proven digital marketing experience specifically in beauty, fashion, or B2C wellness.
- Portfolio of success. Documented history of growing e-commerce sales and social media communities.
- Beauty industry passion. Strong knowledge of cosmetics, ingredients, and skincare trends.
- Platform expertise. Deep understanding of Meta Ads Manager, Google Analytics 4, and Shopify.

Do shared your CV and Portfolio on [email protected]

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Life insurance

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- candidates with experience in the Cosmetics & Personal Care industry will be considered.

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Ariscent Lifesciences
📍 India