Bangalore (Onsite)

About the Role

The Instagram Growth Specialist will be responsible for rapidly scaling IPL’s presence on Instagram through high-retention reels, strong personal storytelling, creator-style content, and trend-led experimentation. This is a specialist, creator-style role. The selected candidate will be the face of IPL’s Instagram page and must be fully comfortable appearing on camera, hosting reels, speaking directly to the audience, and recording videos frequently. A portfolio demonstrating on-camera content, reels, or creator-focused work is mandatory.

Key Responsibilities:

Marketing Strategy & Leadership

- Develop and execute integrated marketing strategies aligned with business goals
- Lead brand positioning and GTM strategies for programs and offerings
- Drive customer acquisition, retention, and engagement

Performance Marketing & Growth

- Own and scale digital marketing channels (Google, Meta, LinkedIn, affiliates)
- Optimize lead generation funnels and reduce CAC
- Track and improve conversion rates across the marketing funnel

Brand & Content Marketing

- Strengthen brand presence in the EdTech and product management ecosystem
- Lead content strategy including thought leadership, webinars, and social media




- Collaborate with internal stakeholders for storytelling and brand visibility

Team Leadership

- Build, mentor, and lead a high-performing marketing team
- Collaborate with sales, product, and leadership teams for alignment
- Drive a culture of data-driven decision making

Analytics & Reporting

- Monitor KPIs such as ROI, CAC, LTV, conversion rates
- Use analytics tools to derive insights and optimize campaigns
- Present performance reports to leadership

Required Qualifications

- 12+ years of experience in marketing, with significant exposure to EdTech
- Proven experience in scaling digital marketing and lead generation
- Strong understanding of performance marketing, CRM, and marketing automation
- Experience in managing large budgets and multi-channel campaigns
- Excellent leadership and stakeholder management skills

Preferred Skills

- Experience in B2C education or executive education programs
- Familiarity with tools like HubSpot, Salesforce, Google Analytics
- Strong analytical and problem-solving mindset
- Ability to thrive in a fast-paced startup setting

Job Title

Marketing Director

Location

Bangalore

Work arrangement

Onsite

Area of work

Marketing

📌 Marketing Director (India)
🏢 Institute of Product Leadership
📍 India