About Company:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award- winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com /

www.internetbrands.com

Education: Any Graduate

Experience: 5+ years

Work Timings: 2:00 PM to11:00 PM IST

Job Requirements:
 5+ years of combined experience in any of the following: digital marketing-related field, i.e.
digital agency, digital analytics,



experience in digital marketing, including email, media, and
contextual linking
 Strong verbal and written communication skills, fundamental presentation skills, and strong
attention to detail
 Strong analytical skills with the ability to perform calculations and identify errors,
inconsistencies
 Strong organizational, project management, and relationship building skills
 Ability to work independently in a fast-paced environment while adapting to the needs of the
business
 Meticulous, proactive, solution-oriented, accountable, and result-driven
 Proficient with compiling reports based on marketing analytics, metrics reporting and ops
tools (see examples below)
 Experience with sales and project management systems (see examples below)

 Strong MS Excel/Google Sheets skills — comfortable writing and troubleshooting formulas
(SUMIFS, VLOOKUP/XLOOKUP, INDEX-MATCH, IF statements) and building PivotTables for
regular reporting.
 Pharmaceutical marketing experience a plus
 AI-Driven Market Analysis: Proven ability to leverage AI-powered tools and analytics platforms such
as Google Analytics, ChatGPT, and predictive analytics solutions to analyze market trends, customer
behavior, campaign performance, and competitive insights for data-driven decision-making.
 AI-Enabled Marketing Optimization: Experience in utilizing AI for audience segmentation,
performance forecasting, campaign optimization, automated reporting,



and generating actionable
insights to improve marketing effectiveness and ROI.

Roles & Responsibilities:
 End-to-end ownership for assigned direct-to-consumer promotional programs: planning,
launch, day-to-day optimization, reporting and post-campaign analysis.
 Create and manage marketing plans to meet contractual obligations (Visits, Imps,
Conversions, Clicks, Time Spent, and Sends), monitoring the performance and optimizing to
improve outcomes.
 Coordinate cross-functional teams including marketing, creative teams reviewing materials to
ensure alignment with client target audience, KPIs and on time delivery
 Manage intake, prioritization, timelines, dependencies and risks for programs you own; lead
regular sales and account management status meetings
 Manage intake, prioritization, timelines, dependencies and risks for programs you own; lead
regular sales and account management status meetings
 Monitor campaign performance dashboards and identify operational issues
 Develop process improvements that increase delivery speed and quality
 Provide client and sales facing program reporting and program performance reviews
 Team Lead:
o Oversee a team to ensure all marketing goals are met
o Monitor team performance, identify gaps, and develop action plans for improvement
o Translate priorities, initiatives, and expectations clearly across the team
o Onboard and train current members
o Serves as the primary point of escalation for program delivery issues
o Approve and manage time-off requests, ensuring appropriate coverage during absences.
o Coordinate team schedules and coverage plans to maintain service levels and continuity.
o Conduct regular 1:1 check-ins, mid-year, and annual performance reviews.

Key

Qual

📌 Senior Program Marketing Manager (India)
🏢 WebMD
📍 India