We are looking for an experienced and result-driven Digital Marketing Specialist to join our Business Development Team. As a Digital Marketing Specialist, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. This role requires a solid understanding of digital marketing trends, excellent analytical skills, and the ability to work collaboratively with cross-functional teams.

Roles and Responsibilities:

- Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedIn automation, etc.

- Follow best practices for social media marketing on different platforms.





- Launching optimized online advertisements to increase company and brand awareness

- Create and manage link-building and content marketing strategies.

- Measure ROIs and KPIs.

- Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.

- Stay up to date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.

- Monitor and manage online reputation through proactive engagement on social media and review platforms.

- Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.

📌 DIGITAL MARKETING LEAD (India)
🏢 Softnotions Technologies
📍 India