Content Writer – SaaS (Marketing) (India)

Content Writer – SaaS (Marketing) (India)

03 Aug
|
ProCreator Solutions
|
India

03 Aug

ProCreator Solutions

India

Job Information

Date Opened

04/18/2026

Job Type

Full time

Work Experience

2-4 years

Industry

Technology

Salary

300000 - 600000

City

Seawoods, Navi Mumbai

State/Province

Maharashtra

Country

India

Zip/Postal Code

400706

About Us

ProCreator is a design-led product consultancy working across strategy, design, and development to solve complex digital problems. We work on products and platforms across SaaS, enterprise,BFSI, fintech, IT consulting, and other high-complexity domains.

Job Description

Job Description (JD)

Role Overview

We’re hiring a creative, detail-obsessed Content Writer to craft high-quality, on-brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels: blogs, social, website, email, and journey templates. You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.

What You’ll Do

- Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates, email sequences, one-pagers, product updates, and case studies.

- Translate technical features (e.g., audience segmentation, campaign workflows) into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).

- Map content to customer journey stages with channel-specific adaptations.

- Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story-driven narrative structures.

- Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.

- Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page)



and iterate based on insights.

- Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.

Requirements

Must-have Skills

- 2–4 years of content writing for SaaS/technology products, preferably in MarTech/marketing automation.

- Proven ability to write for multiple channels (blog, social, web, email, in-product/journey templates) with consistent tone and voice.

- Strong research chops; able to interview SMEs and synthesize complex information quickly.

- Excellent editing/proofreading; command of structure, clarity, and narrative.

- AI-in-Workflow: Practical use of AI tools for ideation, outlines, first-draft acceleration, repurposing snippets, and SEO support—always with human editorial judgment and compliance.

Good-to-have Skills

- Familiarity with marketing concepts (audience, journeys, offers, personalization) and how content supports each stage.

- Basics of SEO (search intent, on-page structure, internal linking) and keyword research workflows.

- Experience working with analytics (Google Analytics, Search Console, or social insights) to inform content iteration.

Success Metrics

- Growth in qualified traffic and engagement on target assets.

- Content throughput against calendar SLAs while maintaining quality.

- Positive feedback from stakeholders and measurable impact on key KPIs.

Benefits

Benefits @ ProCreator

- Wealth-Building: ESOPs & SAR, project/employee referral bonuses, profit-sharing.

- Ergonomics: Top-tier chairs, standing desks, and training.

- Health & Wellness: Insurance up to INR 5,00,000, subsidized gym, full-body & eye check-ups.

- Upskilling: Courses, career development funds, mentors, and ProCreator Innovation Fund (PIF) up to INR 50,000.

- Flexibility: Hybrid / in-office options.

- Team Retreats & wellness seminars.

- Mentorship & Leadership development; hackathons.

📌 Content Writer – SaaS (Marketing) (India)
🏢 ProCreator Solutions
📍 India

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