Digital Marketing Head

Role Objective

Drive online sales growth through the company website and social media platforms by developing and executing high-performance digital marketing strategies focused on customer acquisition, conversion optimization, and revenue generation.

Key Responsibilities

Sales & Growth Strategy

- Develop and execute digital marketing strategies to increase website sales and revenue.
- Drive customer acquisition, retention, and repeat purchases.
- Identify current growth opportunities across digital channels.

Performance Marketing

- Plan, manage, and optimize advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other relevant platforms.
- Continuously improve ROAS, conversion rates, and customer acquisition costs.
- Manage retargeting, lookalike audiences, and funnel optimization strategies.

Website Growth & Conversion Optimization

- Increase website traffic through paid and organic channels.
- Improve website conversion rates through landing page optimization, A/B testing, and user experience improvements.
- Monitor website performance and customer journey to maximize sales.

Social Media Commerce

- Drive sales through Instagram, Facebook, WhatsApp, and emerging social commerce platforms.
- Plan and execute campaigns, promotions, and product launches.
- Collaborate with content creators and influencers to increase reach and conversions.
- Develop content strategies focused on engagement and sales generation.

Content & Creative Strategy

- Oversee creation of ad creatives, videos, reels, and promotional content.
- Ensure content aligns with brand objectives and sales goals.
- Coordinate with design and content teams for high-converting marketing assets.

Analytics & Reporting

- Track key metrics including revenue, ROAS, CAC, conversion rate, AOV, and customer lifetime value.




- Analyze campaign performance and implement data-driven improvements.
- Present weekly and monthly performance reports to management.

Team & Agency Management

- Lead internal marketing team and external agencies/freelancers.
- Set targets, KPIs, and ensure timely execution of campaigns.
- Coordinate with e-commerce, sales, and operations teams.

Requirements

- 5+ years of experience in Digital Marketing with a proven track record of driving online sales.
- Strong expertise in Meta Ads, Google Ads, social media marketing, and conversion optimization.
- Experience managing D2C websites and social commerce campaigns.
- Strong understanding of customer acquisition funnels and performance marketing.
- Ability to analyze data and make revenue-focused decisions.
- Experience in e-commerce, consumer products, or online retail preferred.
- Excellent leadership, communication, and project management skills.

Key Performance Indicators (KPIs)

- Website Revenue Growth
- Online Sales Growth
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Website Conversion Rate
- Average Order Value (AOV)
- Social Media Sales Contribution
- Revenue Generated from Marketing Campaigns

Employment Details

Location: Pune
Employment Type: Full-Time
Reporting To: Director

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Ability to commute/relocate:

- Pune, Maharashtra (Pune, Pune District): Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Have you personally managed Meta Ads campaigns and Google Ads campaigns?
- What is the highest monthly ad spend you have personally managed?
- What is the highest monthly online revenue generated through campaigns you managed?

Experience:

- Digital marketing: 5 years (Preferred)
- driving sales for an e-commerce website: 3 years (Required)

Location:

- Pune, Maharashtra (Pune, Pune District) (Preferred)

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Emart Exim Private
📍 India