Key Responsibilities1. Business Development & Sales

- Identify and develop new business opportunities in General Trade (GT), Modern Trade (MT), and Wholesale markets
- Achieve monthly and quarterly sales targets
- Expand distributor and retailer network
- Introduce new confectionery products to the market

2. Market Expansion

- Conduct market research to identify potential areas and customer needs
- Analyze competitor products, pricing, and strategies
- Ensure proper product placement and visibility in retail outlets

3. Relationship Management

- Build strong relationships with distributors, retailers, and key accounts
- Handle customer queries, complaints, and feedback efficiently
- Maintain long-term partnerships for repeat business

4. Distribution & Channel Management

- Appoint and manage distributors and sub-distributors
- Monitor stock levels and ensure timely supply
- Coordinate with logistics and supply chain teams

5. Reporting & Analysis

- Prepare daily, weekly, and monthly sales reports
- Track performance against targets
- Provide market feedback and suggestions for product improvement





Key Skills Required

- Solid sales and negotiation skills
- Good communication and interpersonal skills
- Market analysis and problem-solving ability
- Ability to work under pressure and meet targets
- Knowledge of FMCG / confectionery market preferred

Qualification & Experience

- Graduate in any discipline (MBA preferred)
- 1–5 years of experience in FMCG / Confectionery sales
- Experience in handling distributors and retail network

Key Performance Indicators (KPIs)

- Sales volume and revenue growth
- New distributor/retailer addition
- Market coverage expansion
- Product visibility and placement
- Customer retention rate

Preferred Candidate Profile

- Experience in confectionery brands (e.g., candies, chocolates, bakery products)
- Local market knowledge
- Willingness to travel extensively

Job Type: Full-time

Pay: ₹10,022.70 - ₹23,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Business Development Executive (BDE) (India)
🏢 4 KIDS
📍 India