Job Summary

We are seeking an experienced and creative Marketing Manager to lead and execute marketing strategies for our real estate projects. The ideal candidate will be responsible for developing brand awareness, generating quality leads, managing digital and offline campaigns, coordinating with agencies, and supporting the sales team to achieve business targets.

Key Responsibilities

- Develop and implement marketing strategies for residential and commercial projects.
- Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other online platforms.
- Manage lead generation campaigns and ensure quality lead acquisition.
- Coordinate with sales teams to improve lead conversion and campaign effectiveness.
- Develop project branding, positioning, and promotional strategies.
- Manage social media marketing, content creation, and online reputation management.
- Coordinate with advertising agencies, creative designers, printers, and media partners.
- Organize project launches, exhibitions, roadshows, customer engagement programs, and promotional events.
- Prepare marketing budgets and monitor campaign ROI.
- Conduct market research, competitor analysis, and customer behavior studies.
- Develop brochures, flyers, presentations, videos, and other marketing collateral.
- Monitor website performance, SEO, and online visibility.
- Track campaign performance using analytics tools and prepare monthly marketing reports.




- Ensure all marketing communications comply with company branding guidelines.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, or related field.
- MBA in Marketing is preferred.

Experience

- 5–10 years of experience in marketing.
- Minimum 3 years of experience in the real estate industry is preferred.

Required Skills

- Strong knowledge of digital marketing and lead generation.
- Expertise in Google Ads, Meta Ads, SEO, SEM, and social media marketing.
- Experience with CRM and marketing automation tools.
- Excellent communication and presentation skills.
- Robust branding and campaign management skills.
- Budget planning and vendor management.
- Analytical thinking with data-driven decision-making.
- Leadership and team management abilities.
- Proficiency in Microsoft Office and marketing analytics tools.

Key Performance Indicators (KPIs)

- Monthly qualified lead generation.
- Cost per lead (CPL).
- Lead-to-site visit conversion ratio.
- Site visit-to-booking conversion support.
- Campaign ROI.
- Website traffic and engagement.
- Social media growth and engagement.
- Brand visibility and market presence.
- Event success and customer participation.
- Marketing budget adherence.

Benefits

- Performance Incentives
- Mobile & Travel Allowance (as per company policy)
- Provident Fund (PF)
- Employee Insurance (if applicable)
- Paid Leave
- Career Growth Opportunities

Pay: ₹60,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Marketing Manager (India)
🏢 Metro Infra
📍 India