Seeking a dynamic Marketing & Digital Officer responsible for developing and executing comprehensive digital marketing strategies. Maintaining our social media presence across all digital channels.

Responsibilities

- Developing Go-to-market strategies for novel banking technologies and products.
- Building and fine-tuning business model and metrics for increasing brand awareness and driving customer engagement.
- End to end campaign execution, from strategy to implementation, optimization, reporting and analysis.
- Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives.
- Manage marketing campaigns across digital channels.
- Work closely with management to set and manage monthly and yearly goals for profitable growth.

Requirements

- 3+ years of experience in marketing, strategy and building a B2B technology brand from scratch.




- Digital Marketing for driving traffic and planning across digital channels, including website, email, search, event, webinars and mobile.
- Ability to mine data for opportunities and actionable insights that are not readily apparent.
- Proficient with email marketing platforms, managing media campaigns.
- Ability to build a robust tracking and organisation system for data-analytics and KPIs, and infuse a strong data-driven culture across teams.
- Experience with building and maintaining a network across banks, other financial institutions and consultants.
- Being a self-starter with robust work ethics.
- Constant and proactive learner.

📌 Marketing & Digital Officer (India)
🏢 Kyzer Software
📍 India