Job post summary

Date posted: July 14, 2026

Pay: ₹14,062.92 - ₹42,866.53 per month

Job description:

Digital Marketing Executive (3–5 Years Experience)

Location: Kochi

Experience: 3–5 Years Employment

Type: Full-time

Job Summary

We are looking for a proactive and result-oriented Digital Marketing Executive with 3–5 years of experience in performance marketing, social media management, lead generation, and digital campaign execution. The ideal candidate should have hands-on experience with Meta Ads, content creation, SEO, analytics, and cross-functional collaboration to generate quality leads and improve campaign performance in an EdTech environment.

Key Responsibilities
Meta Ads Management

- Understand course offerings and marketing objectives by coordinating with the Sales and Technical teams.
- Create engaging ad creatives, including posters, videos, and carousel ads.
- Write high-converting ad copy in English, Malayalam, and Manglish.
- Plan, launch, monitor, and optimize Meta Ads campaigns.
- Analyze campaign performance daily, including CTR, CPC, CPL, conversion rate, and ROAS.
- Optimize campaigns based on lead quality and sales feedback.
- Maintain campaign documentation and performance reports.

Lead Validation & Sales Coordination

- Validate leads generated through Meta Ads, landing pages, and websites.
- Contact leads via phone or WhatsApp to confirm interest when required.
- Pass qualified leads to the Sales team.
- Work closely with Sales to improve lead quality and campaign performance.
- Use conversion feedback to refine audience targeting and creatives.

Team Collaboration

- Coordinate with Sales, Technical, Placement, and Management teams.
- Work with external marketing agencies and vendors when required.
- Participate in campaign planning and weekly review meetings.

Reporting & Analytics

- Maintain records of all active campaigns.
- Prepare weekly and monthly reports covering:
- Leads Generated




- Cost Per Lead (CPL)
- Ad Spend
- Conversion Rate
- Return on Ad Spend (ROAS)
- ROI
- Present campaign insights and improvement plans to management.

Video Content Development

- Plan video topics based on marketing objectives.
- Write engaging scripts for promotional and educational videos.
- Coordinate video shoots with trainers, students, and internal teams.
- Review edited videos before publishing.

Social Media Management

- Plan and execute monthly content calendars.
- Design and schedule promotional, educational, placement, and engagement posts.
- Monitor comments, messages, and inquiries across social media platforms.
- Design placement success posters and student achievement creatives.
- Manage and optimize the Google Business Profile by responding to reviews and publishing regular updates.

SEO (Search Engine Optimization)

On-Page SEO

- Write SEO-friendly blogs and website content.
- Optimize landing pages with keywords, meta descriptions, and FAQ sections.
- Improve website content for better search visibility.

Off-Page SEO

- Build quality backlinks through guest posting and content partnerships.
- Improve domain authority using ethical SEO practices.

Event & Program Coordination

- Coordinate promotional activities for placement drives, workshops, internship programs, webinars, and events.
- Design promotional materials, invitations, and social media campaigns.
- Coordinate participants and ensure smooth event execution.
- Capture photos and videos for future marketing use.

Training & Knowledge Sharing





- Prepare practical digital marketing training materials.
- Mentor junior team members and conduct internal knowledge-sharing sessions when required.

Required Skills

- 3–5 years of hands-on experience in Digital Marketing.
- Strong expertise in Meta Ads Manager.
- Experience in Google Ads is an added advantage.
- Experience in lead generation and campaign optimization.
- Good knowledge of Google Analytics, Meta Business Suite, and reporting tools.
- Strong understanding of SEO (On-Page & Off-Page).
- Experience in social media planning and content management.
- Knowledge of email marketing and marketing automation tools is preferred.
- Familiarity with AI tools such as ChatGPT, Canva AI, or similar content creation tools.
- Excellent copywriting and communication skills in English and Malayalam.
- Proficiency in Canva, Adobe Photoshop, or similar design tools.
- Strong analytical, reporting, and problem-solving skills.
- Ability to manage multiple campaigns and meet performance targets.
- Excellent coordination and teamwork skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Digital Marketing certification (Google, Meta, HubSpot, or equivalent) is preferred.

Experience Required

- 3–5 years of relevant experience in Digital Marketing, Performance Marketing, or Growth Marketing.

What We Offer

- Market-competitive salary based on experience.
- Career growth opportunities.
- Exposure to end-to-end digital marketing strategies.
- Collaborative and learning-focused work environment.
- Opportunity to work with a fast-growing EdTech organization.

Benefits:

- Flexible schedule
- Paid sick time

Work Location: Hybrid remote in Kochi, Kerala (Kochi)

Job Type: Full-time

Pay: ₹15,531.46 - ₹24,394.91 per month

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Obsqura Zone
📍 India