Paid Media Specialist

Job Description

- - Create and manage successful paid media campaigns.
- In-depth keyword and website research, ad grouping and audience targeting.
- Ad copy creation and editing.
- Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online.
- Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
- Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.




- Manage your spend and clicks on a daily basis, and maximizing profits
- Work with account management team to help provide insight for clients
- Work with the sales team to provide forecasts & presentations

Requirements

- - At least 2 years’ experience of running PPC campaigns within an agency or affiliate setting.
- Have previous experience of handling Ad campaigns of Rs. 10,00,000 & above.
- Have strong copywriting, reporting and communication skills.
- Have a strong working knowledge of Google Adwords and Analytics.
- Have a strong understanding of how PPC fits into the wider digital marketing mix

📌 Paid Media Specialist (India)
🏢 Digital Latte
📍 India