- Experience :

2+ years

- Salary :

As per experience/expertise

Job Description

Our company is seeking a Senior Digital Marketing Manager to be the head of our digital marketing team.

Requirements

- – Demonstrable experience leading and managing PPC/PPP, SEO/SEM, email marketing, Send Marketing Messages (SMS) and digital ad campaigns
- – Familiar with marketing and web analytics tools.
- – User experience knowledge and optimisation of customer experience funnels and landing pages.
- – Hands on experience with market research, analyzing customer profile, understanding buying behavior, conversion rate optimisation and business growth planning.
- – Solid understanding of ecommerce industry

Responsibilities

- – Understand market, industry trends, segments, growth opportunities and customer needs.
- – Develop a holistic marketing plan for better brand positioning,



brand consistency and brand awareness
- – Design strategy and roadmap for SEO/SEM, Content Marketing, email marketing, and ad campaigns.
- – Build and maintain social media presence.
- – Measure ROI and KPIs and other metrics to validate the success of marketing campaigns.
- – Develop a website traffic plan and create goals to meet.
- – Update and manage company blog, e-newsletter, and social media
- – Use analytical abilities to assess the experience of leads over multiple channels.
- – Provide internal reports to stakeholders on a regular basis
- – Research and forecast future sales and performance trends.
- – Analyze value proposition of competitors and suggest improvements

📌 Digital Marketing Manager (India)
🏢 Riaxe Systems
📍 India