This role is for one of Weekday's clients
Min Experience: 4 years
Location: Chennai
JobType: full-time
Position Overview
We are seeking an enthusiastic and solutions-driven Senior Social Media Marketing Manager to develop and execute comprehensive social media strategies across LinkedIn, Twitter, and Meta platforms. This role will lead social media initiatives, manage stakeholder relationships, and drive lead generation through various social channels – all while maintaining a positive attitude that can turn challenges into opportunities.
The Ideal Candidate
We're looking for someone who not only excels at social media marketing but also brings positive energy to the workplace. You should be the kind of person who can turn a failed campaign into a learning opportunity, crack an appropriate joke during a tense meeting, and find creative solutions to complex problems – all while maintaining professional standards and delivering results.
This position requires a dynamic individual who can balance strategic thinking with hands-on execution, while maintaining strong relationships across teams and driving measurable results through social media initiatives. If you're someone who believes in the power of positivity and can tackle challenges with both competence and good humor, we want to hear from you.
Experience & Attributes
5+ years of experience in social media marketing
Demonstrated success in lead generation through social channels
Track record of managing multiple campaigns simultaneously
Experience in B2B social media marketing preferred
History of successful stakeholder management
Proven ability to maintain composure and humor under pressure
Should be able to come up with Social Media Strategies/Ideas
Key Responsibilities
Strategy & Content Management




Develop and maintain comprehensive social media calendars for LinkedIn company page, brand ambassadors' profiles, and Twitter presence
Collaborate with SEO team to incorporate trending topics into content strategy
Oversee Instagram account management, delegating tasks to junior marketers
Stay current with platform algorithms (LinkedIn, Meta, Twitter) to optimize content strategy for maximum reach and engagement
Create and publish monthly LinkedIn newsletters, coordinating with Subject Matter Experts (SMEs)
Utilize AI tools effectively for content creation, including captions and newsletters
Bring creative solutions and fresh perspectives to content challenges
Campaign Management & Analytics
Plan, execute, and manage paid social media campaigns across LinkedIn and Meta platforms
Track, analyze, and report social media metrics to inform content strategy
Monitor campaign performance and optimize for lead generation
Conduct LinkedIn outreach programs targeting decision-makers
Identify and engage with Ideal Customer Profile (ICP) followers to grow newsletter subscribers
Transform data insights into actionable strategies with a glass-half-full approach
Cross-functional Collaboration
Coordinate with design and content teams to ensure timely delivery of creative assets
Lead stakeholder management across different departments with a positive, solution-focused mindset
Supervise junior team members while maintaining individual productivity
Required Skills & Qualifications
Technical Skills




Deep understanding of social media platforms, particularly LinkedIn, Twitter, and Meta
Proven experience with social media advertising and campaign management
Robust analytical skills with experience in social media metrics and reporting
Proficiency in AI tools for content creation
Basic design sensibility for social media creative direction
Soft Skills
Excellent written and verbal communication abilities with a knack for adding appropriate humor
Strong problem-solving skills with an "every challenge is an opportunity" mindset
Optimistic approach to obstacles and setbacks
Strong project management and organizational capabilities
Assertive leadership style with ability to challenge ideas constructively
Independent worker with strong team collaboration skills
Proactive approach to learning and skill development
Experience & Attributes
5+ years of experience in social media marketing
Demonstrated success in lead generation through social channels
Track record of managing multiple campaigns simultaneously
Experience in B2B social media marketing preferred
History of successful stakeholder management
Proven ability to maintain composure and humor under pressure
Work Style & Personality
Natural optimist who can energize teams and lift spirits
Creative problem-solver who sees solutions where others see roadblocks
Self-motivated with ability to work independently
Excellent time management and prioritization skills
Adaptable to changing social media trends and platform updates
Results-oriented with strong attention to detail
Commitment to continuous learning and career development
Ability to balance professionalism with personality
Knack for finding the lighter side of challenging situations

📌 Senior Social Media Marketer (Chennai)
🏢 Weekday AI
📍 Chennai