This role is for one of Weekday's clients
Salary range: Rs ****** - Rs ****** (ie INR 5-7 LPA)
Min Experience: 6 years
Location: Pune
JobType: full-time
We are seeking an experienced and results-driven
Marketing Engineer
to join our team. The ideal candidate will have a strong background in
engineering concepts coupled with marketing and business acumen
, enabling them to effectively bridge the gap between technical product knowledge and customer needs. With over
6 years of experience
, the candidate will be responsible for
developing and implementing marketing strategies, conducting market research, driving product positioning, and supporting business growth initiatives
.
This role requires a professional who can understand complex technical products, translate them into transparent value propositions, and drive their adoption in the market. The Marketing Engineer will work closely with cross-functional teams including
sales, product development, R&D;, and customer support
, ensuring alignment of marketing initiatives with business objectives.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute
marketing plans and campaigns
to promote engineering solutions and products.
Define
go-to-market strategies
for new and existing products.
Align marketing strategies with sales and business development objectives to achieve growth targets.
Product Marketing & Positioning
Translate technical product features into
customer-focused benefits
and solutions.
Prepare marketing collateral, technical presentations, product brochures, and case studies.
Position products effectively in the market through
value-based messaging and differentiation
.
Market Research & Analysis
Conduct
market research, competitor analysis,



and industry trend assessments
to identify opportunities.
Analyze customer feedback and market insights to support product improvements.
Provide regular updates and reports on market performance and potential areas of growth.
Sales Enablement & Customer Engagement
Collaborate with the sales team to
generate leads, support pitches, and convert prospects into clients
.
Conduct product demonstrations, technical workshops, and client training sessions.
Participate in trade shows, exhibitions, and industry conferences to promote brand visibility.
Cross-functional Collaboration
Work with
engineering and product development teams
to ensure marketing efforts align with product capabilities.
Coordinate with vendors, agencies, and partners for campaign execution.
Support the business development team in
bid management and proposal preparation
.
Performance Tracking & Reporting
Monitor and evaluate the effectiveness of marketing campaigns.
Track key performance metrics (KPIs) and suggest improvements.
Provide actionable insights to leadership on marketing ROI and strategic direction.
Required Skills & Qualifications
Bachelor's degree in
Engineering, Marketing, or related field
; MBA/PGDM in Marketing preferred.
Minimum
6+ years of experience in marketing engineering or technical product marketing
.
Strong knowledge of
engineering products, solutions, and technical sales processes
.
Proven expertise in
market analysis, campaign management, and customer engagement
.
Excellent communication, presentation, and interpersonal skills.
Robust analytical thinking, problem-solving abilities, and business acumen.
Ability to travel as required for
client meetings, exhibitions, and business events
.

📌 Marketing Engineer (Maharashtra)
🏢 Weekday AI
📍 Maharashtra