Designation at MediaX: Web Experience Lead
Pay: Up to 6L
Location: Delhi Office (Shahpur Jat)
Job Type: Hybrid (4 days office, 1 day WFH)
Job Summary:
We are looking for a Web Experience Lead who blends strong UI/UX thinking with hands-on execution across Shopify, informational websites, and Framer. This is a hybrid creative-technical role where you will conceptualize digital experiences, design them in Figma, and independently build out 60-70% of Framer projects. You should be someone who thinks in systems, understands brand narrative, and can use AI tools to accelerate content, copy, and design exploration.
As a WEL, you'll work at the intersection of design, development, storytelling, and web performance - ensuring every website we ship is strategically thought-out, visually elevated, and conversion-ready.
Responsibilities and Duties
1. Website Strategy, Design & Execution
- Lead UX thinking, wireframing, and high-fidelity UI design for Shopify and informational websites.
- Build structured design systems and prototypes in Figma.
- Execute and develop up to 70% of Framer-based websites (design + build).
- Ensure responsive, accessible, fast-loading, and conversion-focused design delivery.
- Collaborate with developers to translate complex UI into pixel-perfect front-end execution.
- Conduct pre- and post-development quality checks.
2. Brand Experience & Creative Thinking
- Translate brand strategy into compelling digital experiences.
- Write clear, engaging, brand-aligned website copy using both human writing and AI.
- Use AI tools to create moodboards, image assets, art direction, and content variations.
- Maintain coherence of visual identity across all digital touchpoints.
3. Web Performance, CRO & Experience Optimization
- Audit user flows and page structures to recommend conversion improvements.
- Align UX with SEO and performance guidelines for better rankings and engagement.
- Ensure websites meet modern navigation, UI, and micro-experience standards.
4. Leadership, Ownership & Collaboration
- Take full ownership of web experience for assigned projects - from concept to go-live.
- Present design and UX decisions clearly to clients and internal stakeholders.
- Collaborate closely with strategy, copy, development, and creative teams.
- Mentor junior designers on UI/UX fundamentals and process.
Required Qualifications
- 3+ years of experience in website UI/UX design, with solid exposure to Shopify and/or D2C brands.
- Robust portfolio featuring Shopify, informational websites, and at least 1-2 Framer builds.
- High proficiency in Figma (design systems, components, auto layout, prototyping).
- Ability to design and partially develop websites on Framer (60-70% of execution independently).
- Experience writing UX copy, microcopy, or website content.
- Ability to use AI for concepting, copy refinement, asset creation, or design acceleration.
- Strong communication skills and experience presenting work to clients.
- Ability to think strategically about brand narrative, web journeys, and business goals.
Nice-to-Have
- Understanding of HTML/CSS/JS for smoother developer handoff.
- Hands-on familiarity with Shopify theme structure.
- Experience with Webflow (bonus, not mandatory).
- Experience working with analytics tools (GA4, Hotjar, Clarity).
- Ability to create micro-interactions, animations, or motion for the web.
About MediaX's Website/Branding Department:
MediaX partners with national and regional brands to build high-performing digital systems and elevated brand identities. From strategic planning to hands-on Figma and Framer execution, we take full ownership of web design and development. With 200+ completed website and branding projects, our team works at the intersection of brand storytelling, strategic UX, and strong technical execution - delivering websites that look exceptional and convert consistently.
📌 Web Experience Lead (Delhi)
🏢 MediaX
📍 Delhi