This role is for one of the Weekday's clients
Min Experience: 8 years
Location: Remote (India)
JobType: full-time
We are seeking an experienced
Optimization Specialist
to lead, design, and implement data-driven experimentation and personalization initiatives that enhance user experience, drive conversion, and improve overall business performance. The ideal candidate will have hands-on expertise in
Adobe Target, Optimizely, and Adobe Analytics
, along with a proven track record of owning experimentation roadmaps, delivering impactful insights, and collaborating with multi-functional teams to drive measurable results. This role offers the opportunity to significantly influence digital strategy, improve customer engagement, and increase revenue through methodical testing and optimization.
Key Responsibilities
Own the end-to-end experimentation lifecycle including test hypothesis creation, test design, audience segmentation, development coordination, QA, execution, and post-test analysis.
Build and manage experimentation roadmaps in collaboration with Product, Design, Engineering, Marketing, and Business stakeholders to prioritize tests based on impact and feasibility.
Use
Adobe Target and Optimizely
to create A/B, multivariate, and personalized experience tests across web and mobile digital properties.
Utilize
Adobe Analytics
and other analytical tools to gather data, build insights, analyze test performance, measure KPIs, and recommend next steps.
Identify optimization opportunities through quantitative data analysis, UX research, customer behavior insights, funnel analysis, and heatmaps or session replay tools.
Create explicit and compelling test results reports and present insights to leadership with recommended actions to maximize conversion and business outcomes.




Partner with design and content teams to develop test variations that align with brand standards and customer expectations.
Collaborate with engineering and frontend development teams to troubleshoot issues, ensure test accuracy, and maintain experimentation quality standards.
Continuously monitor performance metrics, trends, and market benchmarks to inform iterative testing strategies.
Advocate for a culture of experimentation across the organization and mentor stakeholders on optimization methodology, best practices, and frameworks such as statistical significance and sample size estimation.
Ensure proper governance, tagging, audience strategy, QA processes, and technical configuration in experimentation platforms.
Required Skills & Experience
8–12 years of hands-on experience in CRO, experimentation, optimization, digital analytics, or related fields
.
Proven expertise in
Adobe Target, Optimizely, and Adobe Analytics
with demonstrated ability to execute and analyze complex testing programs.
Strong understanding of digital marketing funnels, UX design principles, web analytics, site performance, and personalization strategies.
Experience with statistical concepts such as confidence levels, power analysis, segmentation, and incremental lift measurement.
Familiarity with HTML, CSS, and JavaScript to effectively partner with engineering teams and support QA of experiment variations.
Exceptional analytical, problem-solving, and storytelling skills with the ability to translate data into recommendations and business impact.
Strong communication and stakeholder engagement skills with experience presenting findings to senior leadership.
Ability to manage multiple experiments simultaneously in a fast-paced and agile environment.
Preferred Qualifications
Experience working in large-scale consumer platforms, enterprise digital products, or eCommerce environments.
Exposure to supporting frameworks such as Google Optimize, FullStory, Hotjar, or similar behavior analytics tools.

📌 Optimization Specialist (India)
🏢 Weekday AI
📍 India