This role is for one of the Weekday's clients
Salary range: Rs ****** - Rs ****** (ie INR 4-8 LPA)
Min Experience: 3 years
Location: Bengaluru
JobType: full time
We are seeking a talented B2B Content Writer who can transform marketing objectives into compelling, insight-driven content that drives brand visibility, demand generation, and customer engagement. This role requires a strong balance of strategic thinking, storytelling ability, and cross-functional collaboration.
Key Responsibilities
1. Content Strategy & Planning
Convert marketing and sales goals into clear, measurable content plans designed to elevate brand presence and support lead-generation efforts.
Identify relevant topics, formats, and messaging opportunities aligned with audience needs and campaign objectives.
2. Content Development
Write high-quality, engaging, and audience-centric content across formats such as
blogs, whitepapers, case studies, product guides, website copy, emails, landing pages, video scripts, and webinar content
.
Adapt messaging, tone, and structure for each stage of the marketing funnel —
awareness, consideration, and decision
.
3. Content Performance & Optimization
Track and analyze content performance against engagement and conversion KPIs.
Optimize existing content for
SEO, clarity, readability, and relevance
.
4. Cross-Functional Collaboration




Work closely with product marketing, design, sales, and video teams to maintain consistent messaging and storytelling across channels.
Collaborate with subject matter experts to simplify complex concepts into accessible and high-value content.
5. Content Distribution & Promotion
Develop and execute content distribution strategies across owned, earned, and paid channels to maximize visibility and reach.
Work alongside digital and social teams to repurpose and amplify content across platforms.
Qualifications
3+ years of experience
in B2B content writing or content marketing, preferably within SaaS or technology environments.
Proven success in developing content strategies that drive awareness, engagement, and pipeline growth.
Strong writing, editing, and storytelling skills with an ability to simplify technical topics.
Experience collaborating closely with marketing, sales, design, and product teams.
Demonstrated ability to deliver high-quality content across a variety of formats while meeting deadlines.
A portfolio showcasing
results-driven content
with measurable impact.
Ability to manage multiple projects simultaneously in fast-paced environments.
Knowledge of
SEO best practices, analytics, and content performance tools
is a strong advantage.

📌 Content WriterB Marketing (Bengaluru)
🏢 Weekday AI
📍 Bengaluru