This role is for one of the Weekday's clients
Salary range: Rs ****** - Rs ****** (ie INR 4-6 LPA)
Min Experience: 3 years
Location: Bengaluru
JobType: full time
The Content Writer will be responsible for developing high-impact, audience-focused content that supports marketing and sales objectives. This role requires strong storytelling skills, an understanding of content strategy, and the ability to collaborate cross-functionally to deliver compelling and performance-driven content.
Key Responsibilities
1. Content Strategy & Planning
Convert marketing and sales goals into clear, actionable content plans that enhance brand visibility, generate leads, and drive engagement.
Identify relevant topics, themes, and formats that align with campaign objectives and buyer journeys.
2. Content Development
Produce clear, engaging, and customer-centric content across various formats, including blogs, product guides, website copy, case studies, whitepapers, landing pages, emails, videos, and webinar scripts.




Tailor messaging, tone, and structure based on the audience and funnel stage—awareness, consideration, and decision.
3. Content Performance & Optimization
Track and evaluate content performance using engagement and conversion metrics.
Continuously update and optimize existing content for SEO, readability, and relevance.
4. Cross-Functional Collaboration
Collaborate with product marketing, sales, design, and video teams to maintain consistent messaging and storytelling.
Work with subject matter experts to convert complex or technical information into easy-to-understand, high-value content.
5. Distribution & Amplification
Support content distribution strategies across owned, earned, and paid channels to maximize reach.
Coordinate with digital and social teams to repurpose and promote content across platforms.

📌 Content Writer (Bengaluru)
🏢 Weekday AI
📍 Bengaluru