03 Aug
|
Zolve
|
Bengaluru
ABOUT ZOLVEWelcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the current country based on their home country credit score. Zolve's cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country. As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey. JOB DESCRIPTIONRole: Senior Digital Marketing Manager – Performance MarketingLocation: BengaluruEmployment Type: Full-TimeWe are looking for a revenue-driven Performance Marketing leader (IC role) who can independently own, scale, and optimize acquisition and monetization across paid and affiliate channels. This role carries direct accountability for revenue contribution, CAC, ROAS, and growth efficiency in a fast-paced, product-led fintech environment.RESPONSIBILITIESRevenue Ownership & GrowthOwn end-to-end revenue performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Affiliate Marketing, and emerging paid channelsDrive acquisition, activation, retention, and monetization aligned to ROAS, CAC, LTV, and payback targetsForecast and track channel-level revenue contribution and efficiencyExecution & OptimizationPlan, execute,
and continuously optimize campaigns with a strong focus on profitability and revenue scaleBuild structured, data-driven campaign frameworks to maximize ROAS and reduce CPARun rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnelsPartner closely with Product, Analytics, and Design teams to improve conversion rates and reduce revenue leakageAffiliate & Channel ExpansionBuild and scale Affiliate Marketing programs across partners, publishers, and platformsOptimize affiliate performance, payouts, fraud controls, and incremental revenue contributionIdentify new channels, growth experiments, and scaling opportunities including programmatic platformsData, Reporting & Budget OwnershipOwn performance reporting across ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performanceManage and optimize multi-crore monthly ad budgets with strict ROI disciplineStay ahead of platform updates, industry trends, and performance best practicesNote: This is a hands-on individual contributor role with full ownership of strategy and execution.QUALIFICATIONSEducationBachelor's or Master's degree in Marketing, Business Administration, or a related fieldGoogle Ads, Meta Blueprint, and Programmatic certifications are a plus Experience:4–7 years of experience in revenue-led performance marketingMandatory experience in an online, product-based company (fintech preferred)Proven success in scaling paid and affiliate channels with clear revenue accountabilityStrong hands-on expertise in Google Ads, Meta Business Manager, Affiliate platforms, and other paid channelsExperience with analytics and attribution tools such as Google Analytics, Mixpanel, AppsFlyer, etc.Strong analytical mindset with a deep understanding of funnels, unit economics, and growth trade-offsExcellent communication and cross-functional collaboration skills.Good to Have:Experience driving performance marketing for the US marketExposure to Programmatic platforms such as DV360, The Trade Desk, or equivalent
📌 Senior Digital Marketing Manager Performance Marketing (Bengaluru)
🏢 Zolve
📍 Bengaluru