Lead Performance Marketing (Bengaluru)

Lead Performance Marketing (Bengaluru)

03 Aug
|
Zolve
|
Bengaluru

03 Aug

Zolve

Bengaluru

ABOUT ZOLVEWelcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve's cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country. As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a agile individual to join us and support our journey. JOB DESCRIPTIONRole: Lead – Performance MarketingLocation: BengaluruEmployment Type: Full-TimeZolve is looking for a senior, revenue-first Performance Marketing leader to own, forecast, and scale marketing-led revenue across geographies. This role carries direct accountability for ARR contribution, CAC, payback, and LTV, and requires strong ownership across paid, affiliate, and programmatic channels in a global fintech environment. Own marketing-driven revenue growth by building scalable acquisition engines with predictable ROI, strong unit economics, and disciplined execution.RESPONSIBILITIESRevenue Ownership & GrowthOwn end-to-end revenue outcomes from performance marketing channelsDrive acquisition, activation, retention,



and monetization aligned to ARR, LTV/CAC, ROAS, and payback targetsForecast revenue contribution and performance impact on a weekly and monthly basisScale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platformsChannel Execution & ScalingBuild and optimize high-spend, revenue-efficient campaign structures across paid and affiliate channelsLead experimentation focused on revenue uplift, not vanity metricsOptimize full-funnel performance—from click to activation to repeat usageDrive channel-level profitability and budget reallocation based on marginal ROASAffiliate & Partner RevenueOwn affiliate-led revenue growth across publishers, partners, and networksBuild scalable affiliate acquisition models with strong fraud controls and payout efficiencyExpand high-intent, performance-driven partnerships to deliver incremental revenueFunnel, Product & Conversion ImpactPartner with Product, Growth, Analytics, and Engineering to improve activation rates, onboarding, pricing signals, and revenue conversionInfluence product and funnel decisions using revenue-backed insightsIdentify and fix revenue leakage across the customer journeyData, Attribution & Business ReviewsOwn attribution models, dashboards,



and revenue reportingTrack and analyze ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offsPresent clear revenue insights and recommendations to senior leadershipBudget Ownership & GovernanceOwn and deploy multi-crore monthly budgets with strict ROI accountabilitySet guardrails for CAC, payback, and profitability while scaling spendIdentify new geographies, channels, and programmatic opportunities to unlock revenueTeam LeadershipBuild and lead a high-performance, revenue-accountable marketing teamSet clear revenue KPIs and ownership for each team member and agency partnerEstablish best-in-class revenue playbooks, operating rhythms, and governanceQUALIFICATIONSEducationBachelor's or Master's degree in Marketing, Business Administration, or a related fieldGoogle Ads, Meta Blueprint, and Programmatic certifications are a plusExperience & Skills7+ years of experience in revenue-driven performance marketing2–3+ years of people leadership experienceMandatory experience in an online, product-led business (fintech preferred)Demonstrated success in scaling paid and affiliate channels with clear revenue ownershipDeep hands-on expertise in Google Ads, Meta, Affiliate platforms, and Programmatic buyingStrong experience with analytics, attribution, and revenue forecasting tools (GA, Mixpanel, AppsFlyer, Adjust, etc.)Strong business judgment with a deep understanding of unit economics and growth trade-off.PreferredExperience scaling performance marketing in the US marketExposure to DV360, The Trade Desk, or similar programmatic platforms

📌 Lead Performance Marketing (Bengaluru)
🏢 Zolve
📍 Bengaluru

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