This role is for one of the Weekday's clientsMin Experience: 1 yearsLocation: GurugramJobType: full-timeAs a Marketing Associate – UGC, you will work closely with cross-functional teams to plan, execute, and optimize campaigns across social media, LinkedIn, and search platforms, while leveraging UGC to strengthen trust, authenticity, and conversions. Key ResponsibilitiesUGC & Content Marketing Plan, curate, and manage user-generated content across social media and digital platforms. Collaborate with creators, customers, and internal teams to source authentic UGC aligned with brand guidelines. Repurpose UGC into high-performing marketing assets for ads, landing pages, and social posts. Online & Social Media Marketing Execute and optimize online marketing campaigns across social media platforms such as LinkedIn, Instagram, Facebook, and X. Manage day-to-day social media activities including posting, engagement, community management, and performance tracking. Support content calendars and ensure consistent brand messaging across channels. LinkedIn Marketing Drive LinkedIn growth through organic posts, community engagement, and paid campaigns. Support employer branding, thought leadership, and lead-generation initiatives on LinkedIn. Analyze LinkedIn metrics and optimize content and campaigns based on performance insights. Search Engine Marketing (SEM) Assist in planning, executing,



and optimizing paid search campaigns across platforms like Google Ads. Conduct keyword research, monitor budgets, and track conversions to improve ROI. Work closely with the performance marketing team to test and scale SEM initiatives. Analytics & Optimization Track and analyze campaign performance using marketing tools and dashboards. Generate insights from data to improve content, targeting, and campaign effectiveness. Stay updated on industry trends, platform updates, and emerging UGC best practices. Requirements 1–5 years of experience as a Marketing Associate, Digital Marketer, or similar role. Strong understanding of Online Marketing, Social Media Marketing, and LinkedIn Marketing. Hands-on experience or strong exposure to Search Engine Marketing (SEM). Familiarity with content performance metrics, analytics tools, and basic reporting. Excellent communication skills with a creative and execution-focused mindset. Ability to manage multiple campaigns and meet deadlines in a fast-paced environment. What We're Looking For A self-starter who enjoys experimenting with content and marketing formats. Someone who understands how UGC drives trust, engagement, and growth. A collaborative team player with solid attention to detail and ownership mindset.

📌 Marketing Associate-Ugc (Delhi)
🏢 Weekday AI
📍 Delhi