Job Information

Date Opened

02/25/2026

Job Type

Full time

Industry

Sales - Marketing

Work Experience

3+ years

City

Mohali

State/Province

Punjab

Country

India

Zip/Postal Code

140307

The ideal candidate will have deep expertise in performance marketing, social media management, SEO/SEM, content strategy, analytics, and campaign optimization.

1. Digital Strategy & Campaign Management

- Plan, implement, and manage end-to-end digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, YouTube, Display, Email, etc.).

- Develop data-driven strategies to achieve lead generation, conversions, engagement, and brand awareness goals.

- Optimize campaigns for maximum performance and ROI.

2. Performance Marketing

- Manage PPC campaigns, retargeting, and remarketing strategies.

- Monitor bidding strategies, create A/B tests, and optimize ads continuously.

- Track and improve key metrics such as CPL, CAC, CTR, Conversion Rate, and ROAS.

3. SEO & SEM

- Lead on-page and off-page SEO activities to improve rankings and organic traffic.

- Conduct keyword research, competitor analysis, and website audits.

- Oversee SEM campaigns and optimize for performance.

4. Social Media Management

- Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).

- Create engaging content calendars, monitor trends, and improve brand visibility.

- Track engagement metrics and community interactions.

5. Content & Creative Coordination

- Collaborate with designers, writers, and video teams to produce high-quality content (ads, landing pages, blogs, videos, creatives).

- Ensure brand consistency across all digital channels.

6. Analytics & Reporting





- Use tools like Google Analytics, Search Console, Tag Manager, and CRM dashboards to track performance.

- Prepare weekly/monthly reports with insights and recommendations.

- Identify opportunities for improvements based on data analysis.

7. Website & Landing Page Optimization

- Coordinate website updates, UX enhancements, and conversion rate optimization (CRO).

- Work with development teams to implement tracking, performance improvements, and user flow enhancements.

8. Team Leadership & Collaboration

- Mentor junior team members and support cross-departmental projects.

- Work closely with sales, product, and creative teams to align marketing strategies.

- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Requirements

- Bachelor’s degree in Marketing, Business, Communications, or related field.

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4+ years of proven experience in digital marketing roles.

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Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy.

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Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms.

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Excellent analytical, communication, and project management skills.

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Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits

1.Gain hands-on experience with international projects and make a tangible impact.

2.Flexible work timings and a five-day work week.

3.Chance for learning and development with access to courses and mentorship.

4.Work in a relaxed and enjoyable office environment with amenities like games, a pool table, foosball, and a book corner.

5.Potential for growth and career advancement within the company.

📌 Senior Digital Marketing Executive (India)
🏢 Fresco Web Services
📍 India