We are seeking a dynamic
Marketing Associate
to join our TV channel's team. The role involves managing key marketing initiatives including home channel planning, consumer connect programs, and social media campaigns. The candidate will play a pivotal role in enhancing the overall performance of on-air shows and driving audience reach. Ideal candidates must be creative, data-driven, and possess strong project management skills. This position requires close collaboration with programming and digital teams to ensure cohesive promotional strategies that align with our brand goals and viewer engagement objectives. Passion for television and audience trends is a strong plus.
Key Responsibilities
Conceptualize and manage consumer connect initiatives
Managing large scale high volume of consumer connect initiatives across key markets in Maharashtra. .
Oversee social media campaigns
in collaboration with the digital team to enhance show visibility and audience interaction.
Monitor and analyze show performance metrics
to optimize marketing efforts and support overall channel health.




Coordinate cross-functional marketing efforts
with internal teams and external partners to ensure alignment and timely execution of campaigns.
Skills & Attributes for success
Experience leading impactful communication campaigns that drive business results.
Solid consumer insight skills, with the ability to turn data into actionable marketing strategies.
Passion for General Entertainment content, including fiction, talent shows, and events
Strong communication skills in both
English & Marathi
and the ability to meet tight deadlines
Proficient in Excel and PowerPoint for creating presentations and reports.
Preferred Education & Experience
Post Graduate degree in marketing.
6-8 years of experience in the space of Marketing/Brand/ Communications/Consumer Insights/Advertising/Sales
Working knowledge of media planning, buying, campaign evaluation, marketing analytics &
traditional marketing knowledge
Strong affinity and POV on content
Knowledge of TV viewership metrics

📌 Associate - Channel Marketing, Star Pravah (On Contract) (Mumbai)
🏢 JioStar
📍 Mumbai