This role is for one of Weekday's clients
Min Experience: 10 years
Location: India
JobType: full-time
As the
Head – Marketing
, you will be responsible for leading the global marketing strategy to elevate Botanic Healthcare's brand, products, and market reach. This role demands a strong understanding of B2B dynamics in the
nutraceutical and herbal
industry, and the ability to manage
brand positioning, international exhibitions, corporate communications, and current product marketing
.
Key Responsibilities
1. Branding & Market Positioning
Define and implement a global brand strategy to position Botanic Healthcare as a trusted, science-backed herbal and nutraceutical company.
Strengthen brand recall and differentiation in competitive international markets.
Oversee packaging, product visuals, and digital assets for brand consistency.
2. B2B & Product Marketing
Develop B2B campaigns targeting formulators, manufacturers, distributors, and brand owners worldwide.
Own end-to-end product marketing: market research, competitor analysis, messaging, and GTM strategies.
Support business development teams with sales tools, presentations, product brochures, and technical documents.
3. International Exhibitions & Trade Shows
Strategically plan Botanic Healthcare's participation in global exhibitions (e.g., Vitafoods, SupplySide West, FI Europe/Asia).
Lead booth conceptualization, marketing collateral, pre/post-show communication, and lead generation efforts.
Evaluate ROI and implement data-driven improvements in future events.
4. Corporate Communications




Oversee all corporate communication—internal and external.
Develop thought leadership content, press releases, newsletters, and presentations.
Build media relations and manage public relations aligned with the company's global brand voice.
5. Digital & Content Marketing
Supervise content strategies for the website, LinkedIn, newsletters, and B2B directories.
Drive engagement through storytelling, educational content, and product highlights.
Optimize SEO and online visibility to support inbound leads.
6. Team Leadership & Budgeting
Build and lead a performance-driven marketing team.
Define KPIs, allocate budgets, and ensure timely execution of all marketing initiatives.
Collaborate cross-functionally with R&D;, Sales, and Regulatory Affairs.
Qualifications & Skills
MBA in Marketing, or a Master's in Life Sciences with a specialization in Marketing.
***** years of progressive experience in B2B marketing within nutraceuticals, herbal extracts, or pharma.
Proven track record in international brand building, product marketing, and trade shows.
Excellent leadership, project management, and communication skills.
Strong knowledge of global regulatory frameworks, market trends, and buyer behavior in the natural ingredients space.
Performance Metrics
Brand recognition in key target markets
Growth in marketing-generated leads and qualified prospects
ROI from international exhibitions and campaigns
Timely and successful product launches
Strength and retention of the marketing team

📌 Marketing Head (India)
🏢 Weekday AI
📍 India