About Thoucentric
Thoucentric is a niche consulting firm driving
transformation across digital, supply chain, analytics, and commercial
functions for Fortune 500 clients. We combine strategy with execution,
delivering value through data-driven insights, scalable solutions, and
cross-functional leadership.
Role Summary
We are looking to onboard a Marketing Strategy
Consultant for a strategic client engagement focused on accelerating top-line
and bottom-line business growth. This role will require close collaboration
with category teams, sales, and agency partners to deliver strategic marketing
roadmaps, innovation toolkits, and go-to-market models for key brand
initiatives.
Key
Responsibilities
Develop and
execute the access strategy roadmap for key brands in the India market.
Build
validated launch toolkits through consumer, expert, and shopper insights.
Drive
post-launch success through KPI tracking and innovation value realization.
Strategize for
category leadership across Digital, E-commerce, and Modern Trade.
Build a
KPI-driven model to improve product trials and consumer conversion.
Lead
initiatives in digital influencer marketing and brand innovation
connection.
Segment
markets effectively and derive consumer personas to tailor strategies.
Craft
communication strategies aligned with brand growth objectives.
Conceptualize
and optimize consumer promotion strategies.
Demonstrate
strong business acumen in aligning foresight with commercial execution.
Implement best
practices in market analysis, planning, and execution.
Requirements
Required
Qualifications
MBA or
equivalent degree with a focus in Strategy, Marketing, or Business.
5+ years of
experience in strategic planning, marketing, or category management.
At least 2-3
years in a marketing or brand role handling end-to-end strategy design and
implementation.
Strong
understanding of multi-channel marketing including Digital and E-commerce.
Prior
consulting and insights experience is preferred.
Background in
consumer goods or health categories is an advantage.
Strong
stakeholder management and ability to drive cross-functional
collaboration.
Benefits
Benefits
What a BI Consultant role at Thoucentric will offer you?
Opportunity to define your career path and not as enforced by a manager
A great consulting environment with a chance to work with Fortune 500 companies and startups alike.
A dynamic but relaxed and supportive working workplace that encourages personal development.
Be part of One Extended Family. We bond beyond work - sports, get-togethers, common interests etc.
Work in a very enriching environment with Open Culture, Flat Organization and Excellent Peer Group.
Be part of the exciting Growth Story of Thoucentric!