Key Responsibilities
A) Strategy Design

- Build monthly/quarterly digital marketing strategies aligned to business goals (leads,

conversions, brand).

- Define target audience personas, messaging, content pillars, and channel approach.
- Create campaign roadmaps: objectives, offers, funnel stages, KPIs, timelines, and budgets (if

applicable).

- Coordinate with sales/business teams to align campaigns with pipeline goals.

B) Content Design

- Create content plans and calendars (weekly/monthly) for LinkedIn, Instagram, Facebook,

YouTube Shorts/Reels, and email.

- Write high-quality copy: hooks, captions, carousels, ad copy, landing page sections, and email

drafts.

- Convert complex topics into simple, high-engagement content (case studies, insights, thought

leadership).

- Ensure brand consistency in tone, style, and communication.

C) Creative Design Management

- Own the creation of static posts, carousels, banners, reels/video briefs, and ad creatives.
- Either design directly (Canva/Figma) or coordinate with designers/video editors with transparent

briefs.





- Maintain brand templates and improve visual quality over time.
- Ensure timely delivery of creatives and approvals.

D) Performance & Optimization

- Track performance: reach, engagement, CTR, leads, CPL (if ads), conversions.

- Prepare weekly/monthly dashboards and insights with recommendations.
- A/B test messaging and creatives; optimize based on data.
- Manage basic SEO content hygiene (optional): keywords, meta, internal linking, content

structure.
Skills & Requirements

- Total 9 + yrs of experience in digital marketing (B2B/B2C).
- Strong capability in content strategy + copywriting.
- Working knowledge of creative production (Canva/Figma; ability to brief designers).
- Understanding of social media algorithms, content formats, and best practices.
- Comfortable with analytics: LinkedIn analytics, Meta insights, YouTube Analytics,

Twitter Analytics, Google Analytics basics.

- Strong project management: deadlines, coordination, approvals.

Tools (Preferred)

- Zoho /Any project Management tool

📌 Digital Marketing Specialist - Mumbai (8+Years) (India)
🏢 Informica Solutions
📍 India