Position: Area Sales Manager (ASM)

Department: Sales

Reporting To: Sales Head / Director

Key Responsibilities

Sales & Business Development

* Achieve monthly, quarterly, and annual sales targets.

* Expand Dharti Namkeen’s distributor and dealer network.

* Identify new business opportunities within the assigned territory.

* Increase market penetration across retail, wholesale, and institutional segments.

* Develop and execute area-wise sales plans.

Distributor Management

* Appoint new distributors after market evaluation.

* Build strong relationships with existing distributors.

* Monitor distributor stock levels and order frequency.

* Resolve distributor concerns promptly.

* Ensure timely collection of outstanding payments where applicable.

Retail Market Development

* Visit retail outlets regularly.

* Increase product availability and visibility.

* Ensure proper product placement and merchandising.

* Monitor competitor products, pricing, and promotional activities.

* Identify opportunities for increasing secondary sales.

Team Management

* Recruit, train, and mentor Sales Executives and Sales Representatives.

* Set daily and monthly sales targets for the team.

* Conduct regular market visits with sales staff.

* Review employee performance and provide coaching.

* Maintain discipline and productivity within the sales team.

Customer Relationship Management

* Build long-term relationships with retailers, distributors, and key customers.

* Resolve customer complaints professionally.

* Collect feedback from retailers and consumers.

* Improve customer satisfaction through timely support.

Market Intelligence





* Conduct regular market surveys.

* Monitor competitor launches, pricing, schemes, and promotions.

* Identify market trends and customer preferences.

* Recommend new product opportunities and market expansion strategies.

Sales Planning & Execution

* Prepare monthly beat plans and travel schedules.

* Ensure effective territory coverage.

* Implement company sales schemes and promotional campaigns.

* Support new product launches in the assigned area.

* Coordinate with marketing for local promotional activities.

Reporting & Documentation

* Submit Daily Sales Reports (DSR).

* Prepare Weekly and Monthly Sales Reports.

* Maintain records of distributor visits and retailer interactions.

* Track target achievement and market performance.

* Report market insights and business opportunities to management.

Inventory & Supply Coordination

* Monitor stock availability at distributor and retail levels.

* Prevent stock-outs and overstocking.

* Coordinate with warehouse and logistics for timely deliveries.

* Ensure smooth supply chain operations in the territory.

Collection & Commercial Compliance

* Monitor payment collections from distributors.

* Ensure adherence to company credit policies.





* Minimize overdue outstanding amounts.

* Coordinate with accounts regarding payment issues.

Brand Development

* Increase Dharti Namkeen’s brand presence across the territory.

* Ensure proper branding materials are displayed.

* Execute local promotional activities, sampling, and retailer engagement programs.

* Maintain visibility standards across all outlets.

Key Performance Indicators (KPIs)

* Achievement of monthly sales targets.

* Territory sales growth.

* New distributor appointments.

* New retail outlet additions.

* Secondary sales growth.

* Market coverage percentage.

* Product availability across outlets.

* Collection efficiency.

* Team productivity.

* Distributor satisfaction.

* Retailer satisfaction.

* Market share growth.

* Sales report accuracy and timeliness.

Preferred Qualifications

* Bachelor’s degree in Business, Marketing, or a related field., NO BARS FOR THE RIGHT CANDIDATE.

we appreciate the creativity and ownership you bring

* 3–7 years of FMCG sales experience, preferably in food or namkeen products.

* Strong knowledge of distributor management and retail sales.

* Proven experience in leading field sales teams.

* Excellent negotiation, communication, and analytical skills.

* Willingness to travel extensively within the assigned territory.

* Valid driving licence and ability to conduct regular market visits.

Pay: ₹16,035.54 - ₹30,000.00 per month

Perks:

- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
- Leave encashment

Work Location: In person

📌 Area Sales Manager (India)
🏢 Dharti Food Products
📍 India