Job Information

Date Opened

01/06/2026

Industry

Advertising

Job Type

Full time

City

Pune

Province

Maharashtra

Country

India

Postal Code

411045

About Us

GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.

Job Description

We are seeking a creative, forward-thinking, and organized Social Media Specialist. In this role, you will manage and engage with targeted online communities to build brand awareness, drive engagement, and support customer care. You will be responsible for creating consistent, meaningful content across platforms and responding promptly and professionally to customer feedback, queries, and concerns.

Key Responsibilities

- Build and execute social media strategies through research, bench marking, messaging, and audience identification.

- Write, develop, and plan content calendars for social media, including posts, stories, reels, and campaigns.

- Generate, edit, publish, and share content daily (original text, images, videos, basic HTML where required).

- Create and maintain company and client social media pages and profiles across relevant platforms.

- Build meaningful connections and encourage community engagement through comments, DMs, and discussions.

- Monitor and moderate user-generated content in line with brand and community guidelines.

- Assist with crisis management, handling negative reviews, feedback, or online issues with sensitivity and professionalism.

- Create and implement social media marketing plans and editorial calendars aligned with campaign goals.





- Track and analyze performance metrics (reach, engagement, traffic, demographics, conversions) and use insights to improve future campaigns.

- Collaborate with internal teams (Content, Design, Performance Marketing, Client Servicing) to manage brand reputation, coordinate promotions, and maximize reach.

Requirements

Education: Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, or a related field from a recognized institution.

Experience: We are looking for professionals across all experience levels in the Social Media, preferably with experience in digital marketing and social media (agency or fast-paced environment preferred).

Skills & Competencies

- Hands-on experience managing brand pages and campaigns across multiple social platforms.

- Strong familiarity with the business use of social media platforms – Facebook, Instagram, LinkedIn, X (Twitter), YouTube, etc.

- Basic understanding of project management workflows and web/digital design best practices.

- Good grasp of social media metrics and analytics (reach, engagement, CTR, conversions, etc.) and ability to use insights to improve campaign performance.

- Excellent written and verbal communication skills, with the ability to adapt tone and style as per brand guidelines.

- Organized, detail-oriented, and able to manage multiple campaigns and deadlines simultaneously.

- Proactive, creative mindset with a solid interest in social trends, content formats, and platform updates.

Benefits

- Opportunity to work on diverse brands and industries across multiple social platforms

- Creative freedom and ownership over social media strategy, content, and campaigns

- Collaborative, supportive work culture within a growing digital agency

- Continuous learning and upskilling opportunities through live campaigns, trends, and platform updates

- Scope to lead social media direction, manage pages end-to-end, and mentor junior team members as the team grows.

📌 Social Media Strategist (India)
🏢 GladOwl
📍 India