SKILLS AND KNOWLEDGEnnnna) QualificationsnnnnMBA from reputed InstitutionsnnnnnnnnPlease note that the Educational qualification should be from AICTE/UGC approved colleges only.nnnnb) Work ExperiencennnnExperience in Market Research for 3-6 years of overall work experience either as part of core profile as Research provider, or has worked in Research Department in Consumer based Organizations (FMCG/Durables/Auto etc.)nnnnJOB PURPOSEnnnnTo enable Marketing u0026 Sales decision making through identifying u0026 evaluating opportunities, Analysis of Consumer Segment Behavior and Perception, measuring Impact of Marketing Actions on Brand Health, Segmentation and Product Positioning u0026 preferencesnnnnPRINCIPAL ACCOUNTABILITIESnnnna) Identifying Market Dynamics and current developments in Auto industry, Consumer Preferences, Products, Marketing techniques etc. and brief Management for strategic actionnnnnb) Conceptualizing, Planning and Execution of Market Research Studies through Research Agenciesnnnnc)



Scan Secondary Research Studies and Sources available for relevant insightsnnnnd) Analysis of Research findings, interpretation to identify trends and use of Research Techniques to present Marketing StrategynnnnMAJOR CHALLENGESnnnnKnowledge intensive function and hence adequate buffer manpower is required to ensure continuity of skills availability in the department if timely Job Rotations are to be done.nnnnDECISIONSnnnnDecisions at his end: Research Methodology, Preparing Research Brief, Setting/Evaluating Questionnaire, Sample etc., Reporting u0026 Presentation, identifying sources of studies and Agencies.nnnnDecisions at superior level: Agency approval, Research Approval, BudgetnnnnINTERACTIONSnnnnInternal Clients: Entire Marketing u0026 SalesnnnnExternal Clients: Research Agencies, Research Bodies and various Authorities (national and international) .

📌 Market Research Manager (India)
🏢 Maruti Suzuki India
📍 India