About IndusnIndus is building the easiest way for people living overseas to invest in India.nnnThrough the Indus app, investors in Australia and New Zealand can access 500+ Indian mutual funds without needing an Indian bank account.nnnWe are backed by Zerodha and operate at the intersection of finance, technology, culture and the global Indian identity. We are looking for an exceptional writer who can turn that intersection into content people genuinely want to read, watch, save and share.nnnThe RolenWe are looking for a writer first.nnnSomeone who can find an interesting idea, develop a sharp point of view and express it clearly, whether that becomes a video script, carousel, campaign, founder post, newsletter, headline or culturally relevant social post.nnnYou will help shape how Indus speaks and what the brand talks about.nnnThe subject matter will range from investing, markets and India's growth to migration, identity, ambition and the everyday lives of Indians overseas. Your job will be to make these topics clear, intelligent and engaging without making them feel like textbook finance content.nnnThis is not a traditional social media management role. You will not be judged by how many posts you schedule. You will be judged by the quality of the ideas, writing and creative work you help put into the world.nnnYou do not need to be a designer, but you should have a strong visual eye. You should understand how words, layouts, imagery, typography, pacing and platform behaviour come together to make content work.nnnWhat Youll OwnnWriting and editorialnWrite scripts, carousels, captions, newsletters, founder posts, threads, landing-page copy and campaign concepts.



Turn complex topics such as mutual funds, taxation, currency depreciation and economic policy into content that is easy to understand. Develop strong hooks, headlines and narratives that earn attention without resorting to clickbait. Find the human story behind financial and economic developments. Edit and improve content produced by founders, subject-matter experts and other members of the team. Maintain a consistently high standard of clarity, accuracy and originality. nIdeas and creative developmentnIdentify interesting observations, stories and conversations that Indus can turn into content. Create original, repeatable formats and editorial series for the brand. Move comfortably between reliable financial education, timely commentary, culturally relevant humour and larger brand campaigns. Develop creative briefs and work closely with designers and video editors to bring ideas to life. Give clear, thoughtful feedback on layouts, visuals, pacing and overall presentation. Ensure that the final execution is as strong as the original idea. nSocial-native storytellingnnnUnderstand how writing needs to change across Instagram, LinkedIn, X, newsletters and community channels.nnnKnow how to structure a carousel,



script a short-form video and write a founder post without making them all sound the same. Stay informed about how people consume, discuss and share content online. Recognise when Indus should respond quickly to a momentand when the brand should stay out of the conversation. Help content feel native to each platform without diluting the Indus voice. nNews, markets and cultural relevancennnStay closely informed about Indias economy, financial markets and major developments affecting Indians in Australia and New Zealand. Connect economic news with everyday human behaviour and the experiences of the Indian diaspora. Identify announcements, market movements and cultural moments that could become useful or interesting content. Develop the judgement to distinguish a meaningful story from temporary internet noise. Work with internal experts to ensure that financial content is accurate and compliant. nBrand buildingnHelp define and strengthen the Indus tone of voice. Make every piece of communication feel recognisably like Indus. Protect the brand from becoming generic, overly corporate or indistinguishable from AI-generated financial content. Build a consistent editorial language across organic social, paid campaigns, newsletters and founder-led communication. Help Indus feel credible and premium while remaining energetic, modern and human. nWhat Were Looking FornExceptional writing and storytelling ability. This is non-negotiable.nnnThe ability to find an original angle rather than simply rewrite information. A strong understanding of how social content earns attention. A keen eye for design, visual hierarchy and creati .

📌 Editorial u0026 Content Lead (India)
🏢 Indus | Investing in India from Anywhere
📍 India