Job Title:

Marketing Manager

Department:

Marketing & Business Development

Reports To:

Chief Executive Officer (CEO) / Managing Director

Job Summary

The Marketing Manager is responsible for planning, implementing, and monitoring marketing and business development activities to increase patient footfall, strengthen the hospital's brand, develop referral networks, and achieve revenue targets. The role includes managing corporate relations, doctor referrals, community outreach, digital marketing coordination, and promotional campaigns while maintaining the hospital's reputation.

Key ResponsibilitiesBusiness Development

- Develop and implement annual marketing and business development plans.
- Identify opportunities to increase outpatient (OP), inpatient (IP), diagnostics, and health check-up business.
- Build and maintain relationships with referring doctors, clinics, nursing homes, and healthcare professionals.
- Develop corporate partnerships for employee health services and annual health check-up programs.
- Identify new business opportunities and strategic collaborations.

Brand Promotion

- Promote the hospital's services, specialties, and consultants.
- Plan and execute branding activities both online and offline.
- Coordinate the design and distribution of brochures, flyers, banners, and promotional materials.
- Ensure consistent use of the hospital's brand identity across all communications.

Community Outreach

- Organize health camps, awareness programs, school and college health initiatives, and public health seminars.
- Coordinate free screening camps and follow-up activities.
- Build relationships with local communities, NGOs, industries, and educational institutions.

Digital Marketing

- Coordinate social media campaigns and website updates.
- Monitor online reviews and patient feedback.
- Work with digital marketing agencies to improve online visibility.
- Assist in creating content for social media, newsletters, and promotional campaigns.





Corporate & Institutional Marketing

- Develop relationships with corporate organizations, insurance companies, TPAs, industries, and government institutions.
- Promote corporate health packages and occupational health services.
- Negotiate and maintain corporate agreements.

Performance Monitoring

- Monitor monthly marketing performance against targets.
- Analyze referral trends and patient acquisition data.
- Prepare weekly and monthly marketing reports.
- Recommend strategies to improve market share and patient engagement.

Team Management

- Supervise marketing executives and field marketing staff.
- Allocate territories and monitor field activities.
- Conduct regular team meetings and performance reviews.
- Provide training and guidance to the marketing team.

Coordination

- Work closely with consultants and department heads to promote specialty services.
- Coordinate with the Front Office, Billing, Customer Care, and Clinical departments to improve the patient experience.
- Support recent service launches and hospital expansion initiatives.

Compliance

- Ensure all marketing activities comply with healthcare regulations and ethical standards.
- Maintain confidentiality of business information and patient data.
- Perform any other duties assigned by Hospital Management.

Qualifications

- MBA in Marketing, Hospital Management, Healthcare Management, or Business Administration.
- Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field.

Experience

- 0 –3 years in hospital or healthcare marketing preferred.





Required Skills

- Strong leadership and team management abilities.
- Excellent communication and presentation skills.
- Negotiation and relationship-building skills.
- Strategic planning and execution.
- Business development and sales orientation.
- Knowledge of hospital operations and healthcare services.
- Digital marketing and social media awareness.
- Data analysis and report preparation.
- Proficiency in Microsoft Office applications.
- Ability to travel extensively for marketing activities.

Key Performance Indicators (KPIs)

- Monthly OP and IP growth.
- Revenue generated through marketing initiatives.
- Number of new doctor referral relationships established.
- Number of corporate tie-ups secured.
- Health camps and community outreach programs conducted.
- Growth in diagnostic and preventive health check-up business.
- Patient satisfaction related to marketing initiatives.
- Social media engagement and digital campaign performance.
- Achievement of departmental revenue and business development targets.
- Timely submission of reports and completion of assigned projects.

Working Conditions

- Full-time position.
- Frequent local travel for doctor visits, corporate meetings, and community outreach programs.
- Availability for weekend health camps and promotional events as required.
- Interaction with patients, consultants, corporate clients, and external stakeholders.

Authority & Responsibility

The Marketing Manager is authorized to:

- Represent the hospital during marketing and business development activities.
- Coordinate promotional events and outreach programs.
- Recommend marketing budgets and campaign strategies.
- Supervise and evaluate marketing staff performance.
- Build and maintain professional relationships with doctors, corporates, TPAs, and community organizations.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Marketing Manager (India)
🏢 RKP HOSPITALS Guduvancheri
📍 India