Key Responsibilities

Paid Advertising & PPC Management

- Plan, execute, and optimize Google Ads (AdWords), PPC, and paid search campaigns.
- Improve Quality Score, CTR, and conversions while reducing cost-per-click (CPC).
- Manage campaign budgets and monitor performance to ensure maximum ROI.
- Conduct A/B testing for ads and landing pages to improve campaign performance.
- Implement remarketing, DSA, PLA campaigns, and advanced PPC strategies.

SEO & Search Engine Marketing

- Perform keyword research, keyword expansion, and competitive analysis.
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Optimize website content, landing pages, and website architecture for SEO.
- Monitor website analytics and search performance metrics.

Social Media & Online Advertising

- Manage and optimize Facebook Ads and social media campaigns.
- Develop strategies to increase page likes, engagement, and reach.
- Monitor and report campaign performance metrics.

Website Development & Content Optimization

- Develop, manage, and maintain websites using WordPress, including theme customization and plugin integration.
- Collaborate with development teams to implement SEO best practices on websites.
- Work with content and editorial teams to create SEO-optimized content.
- Recommend improvements in website structure, content, and internal linking.

Client Communication & Coordination

- Handle client communication via calls, emails, and virtual meetings to understand requirements and provide updates.
- Conduct regular client calls for campaign discussions, performance reviews, and strategy alignment.




- Manage client expectations and ensure timely delivery of digital marketing services.
- Act as a point of contact between clients and internal teams.

Analytics & Reporting

- Track and analyze website analytics and campaign performance.
- Prepare daily, weekly, and monthly performance reports.
- Provide actionable insights to improve campaign effectiveness.

E-commerce & Digital Promotion

- Manage and promote e-commerce websites and online product campaigns.
- Develop digital strategies for online product sales and brand visibility.
- Handle product promotions through SEO, SEM, PPC, and online marketing channels.

Required Skills

- Expertise in Google Ads, PPC Campaign Management, SEO, SEM.
- Experience with Facebook Ads, remarketing campaigns, and performance marketing.
- Strong knowledge of keyword research tools and analytics platforms.
- Hands-on experience in WordPress website development and management.
- Strong client communication and calling skills with the ability to handle client interactions professionally.
- Understanding of website optimization, landing pages, and conversion strategies.
- Ability to analyze campaign data and optimize ROI.
- Experience working with development and content teams.

Preferred Experience

- Experience managing multiple digital campaigns simultaneously.
- Background in E-commerce marketing and online product promotion.
- Familiarity with international PPC campaigns and global targeting.
- Experience in handling international clients and client-facing roles is a plus.

Pay: ₹20,000.00 - ₹40,957.66 per month

Advantages:

- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Maxxmann Communications
📍 India