Job Title: Senior Creative Strategist Location: Delhi About the Role We are looking for an experienced Senior Creative Strategist to lead creative strategy for performance-driven brands across multiple industries.

You will be responsible for developing high-converting creative frameworks, overseeing UGC and ad creative production, and translating performance data into winning creative strategies.

The ideal candidate combines creativity with analytical thinking and thrives in a fast-paced agency environment.

Key Responsibilities • Develop and lead creative strategies for performance marketing campaigns across Meta, You

Tube, and other digital platforms. • Build creative frameworks that drive customer acquisition, engagement, and conversions. • Conduct in-depth competitor analysis, consumer research, and trend forecasting to identify growth opportunities. • Create comprehensive creative strategy decks, campaign concepts, messaging frameworks, and content briefs. • Lead the planning and execution of UGC campaigns, influencer collaborations, and performance-focused ad creatives. • Collaborate with account managers, designers, video editors, creators, and performance marketing teams to ensure seamless campaign execution. • Analyze campaign performance using metrics such as CTR, Hook Rate, Hold Rate, Thumb-stop Ratio, CVR, and ROAS to optimize creative performance. • Mentor junior strategists and provide guidance on creative thinking, research, and campaign planning. • Present creative strategies and campaign insights to clients with confidence and clarity.



• Manage multiple client accounts while ensuring high-quality execution and timely delivery. • Stay ahead of industry trends, platform updates, AI-powered creative tools, and evolving consumer behavior.

Requirements • 4–6 years of experience in Creative Strategy, Performance Marketing, Brand Strategy, or Social Media Marketing, preferably within a digital marketing agency. • Proven experience developing creative strategies for D2C, e-commerce, or consumer brands. • Strong understanding of Meta Ads, You

Tube Ads, UGC, influencer marketing, and performance creatives. • Ability to translate campaign data into actionable creative insights. • Excellent communication, presentation, and stakeholder management skills. • Experience working with cross-functional teams and managing multiple projects simultaneously. • Strong analytical mindset with a passion for testing, experimentation, and creative optimization.

Preferred Skills • Experience leading creative brainstorming sessions and mentoring junior team members. • Familiarity with AI-powered creative tools and creative automation platforms. • Understanding of consumer psychology, conversion-focused storytelling, and direct-response marketing. • Solid project management and leadership skills.

Why Join Us? • Work with leading brands across diverse industries. • Collaborative and growth-oriented work environment. • Opportunities to lead high-impact creative campaigns. • Exposure to innovative performance marketing strategies and cutting-edge digital trends.

📌 Senior Creative Strategist (India)
🏢 Epigroww Global
📍 India