Job Title: Senior Creative Strategist

Location: Delhi

About the Role

We are looking for an experienced Senior Creative Strategist to lead creative strategy for performance-driven brands across multiple industries. You will be responsible for developing high-converting creative frameworks, overseeing UGC and ad creative production, and translating performance data into winning creative strategies. The ideal candidate combines creativity with analytical thinking and thrives in a fast-paced agency environment.

Key Responsibilities

- Develop and lead creative strategies for performance marketing campaigns across Meta, YouTube, and other digital platforms.

- Build creative frameworks that drive customer acquisition, engagement, and conversions.

- Conduct in-depth competitor analysis, consumer research, and trend forecasting to identify growth opportunities.

- Create comprehensive creative strategy decks, campaign concepts, messaging frameworks, and content briefs.

- Lead the planning and execution of UGC campaigns, influencer collaborations, and performance-focused ad creatives.

- Collaborate with account managers, designers, video editors, creators, and performance marketing teams to ensure seamless campaign execution.

- Analyze campaign performance using metrics such as CTR, Hook Rate, Hold Rate, Thumb-stop Ratio, CVR, and ROAS to optimize creative performance.

- Mentor junior strategists and provide guidance on creative thinking, research, and campaign planning.

- Present creative strategies and campaign insights to clients with confidence and clarity.





- Manage multiple client accounts while ensuring high-quality execution and timely delivery.

- Stay ahead of industry trends, platform updates, AI-powered creative tools, and evolving consumer behavior.

Requirements

- 4–6 years of experience in Creative Strategy, Performance Marketing, Brand Strategy, or Social Media Marketing, preferably within a digital marketing agency.

- Proven experience developing creative strategies for D2C, e-commerce, or consumer brands.

- Strong understanding of Meta Ads, YouTube Ads, UGC, influencer marketing, and performance creatives.

- Ability to translate campaign data into actionable creative insights.

- Excellent communication, presentation, and stakeholder management skills.

- Experience working with cross-functional teams and managing multiple projects simultaneously.

- Strong analytical mindset with a passion for testing, experimentation, and creative optimization.

Preferred Skills

- Experience leading creative brainstorming sessions and mentoring junior team members.

- Familiarity with AI-powered creative tools and creative automation platforms.

- Understanding of consumer psychology, conversion-focused storytelling, and direct-response marketing.

- Strong project management and leadership skills.

Why Join Us?

- Work with leading brands across diverse industries.

- Collaborative and growth-oriented work environment.

- Opportunities to lead high-impact creative campaigns.

- Exposure to creative performance marketing strategies and cutting-edge digital trends.

📌 Senior Creative Strategist (India)
🏢 Epigroww Global
📍 India