Job Title: Social Media Manager

Location: Mumbai

Experience: 2-3 Yrs

Department: Marketing & Communications

Role Overview:

We are looking for a driven and creative Social Media Manager to develop and execute our social media strategy, amplify brand awareness, and drive engagement across platforms. You’ll be responsible for shaping company's voice online, creating compelling content, monitoring trends, and supporting broader marketing campaigns that showcase our CTV and advertising solutions.

Key Responsibilities:

Strategy & Planning:

- Define and implement social media strategies aligned with company's brand, business goals, and industry trends.
- Plan and maintain a social content calendar across platforms including LinkedIn, Instagram, X (Twitter), YouTube, and others.
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Content Creation & Publishing:

- Create, schedule, and publish engaging posts, visuals, videos, stories and carousel content.
- Collaborate with design, video, and content teams to produce high-quality, brand-aligned creative assets.
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Community Engagement:

- Monitor and respond to comments, messages, and mentions in a timely and authentic way.
- Build and nurture a vibrant online community that resonates with company's mission and audience.
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Analytics & Reporting:

- Track social performance metrics, analyze results, and produce actionable insights.
- Prepare weekly/monthly reports to communicate impact and guide optimization.
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Campaign Support:

- Execute social campaigns in support of product launches,



partnerships, case studies, events, and thought leadership content.
- Align social media activity with broader marketing initiatives and paid media efforts.
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Trend Monitoring:

- Stay updated on platform algorithms, emerging formats, audience behaviors, and best practices in social media marketing.
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Skills & Qualifications:

- Experience: 2–3 years in social media management, preferably in technology, advertising, or digital media.
- Platforms: Strong understanding of LinkedIn, Instagram, X, YouTube, and emerging channels.
- Content Production: Experience with content creation tools (e.g., Canva, Adobe Creative Suite) and short-form video formats.
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- Analytics Savvy: Ability to interpret data and translate metrics into strategy improvements.
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- Communication: Excellent written and verbal communication skills with strong storytelling instincts.
- Team Collaboration: Comfortable working with cross-functional teams including design, product, and growth.

Preferred:

- Previous experience in B2B/SaaS, AdTech or media tech industries.
- Familiarity with social scheduling and analytics tools (e.g., Hootsuite, Buffer, Metricool, Sprout Social).
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What We Offer:

- Opportunity to shape the social presence of an emerging leader in AdTech.
- Collaborative, entrepreneurial work environment with career growth potential.
- Competitive compensation, adaptable work options, and professional development support.

📌 Social Media Manager (India)
🏢 CoolBoots
📍 India