Job description

Key Responsibilities

- Understand the requirement, define clear media objectives in sync with the business and campaign objectives
- Determine, plan, and buy the best and most efficient media mix for promotions
- Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital)
- Regularly report campaign results
- Optimise media strategies for varying audiences across channels
- Keep a tab and review media budgets
- Negotiate with media channels to close competitive deals to ensure cost efficiencies
- Adept with planning media to support new product launches. Identify newer audiences.
- Build relationships with media influencers to promote our brand
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors activities




- Oversee current and ongoing marketing and advertising activities

Educational Qualification / Experience

- MBA/Post Graduation in Media/Marketing with 8+ years of experience in Media Planning and Buying.

Knowledge & Skills

- Strong experience in media planning with excellent written, verbal, and presentation skills
- Ability to articulate strategy, rationale, and ideas
- Experience with media planning and buying tools
- Experience working on experiential programs, content creation, and new media platforms preferred
- Digitally connected with an insatiable curiosity
- Knowledge of MS Excel/PowerPoint

📌 Sr. Manager- I - MARKETING SC (India)
🏢 ICICI PRUDENTIAL LIFE INSURANCE
📍 India