We are seeking a results-driven App Store Optimization (ASO) Specialist to drive the discoverability and performance of Mobile games across app stores for our client. The ideal candidate will have a deep understanding of app store algorithms, keyword research, A/B testing and proven experience consistently raising CVR on the App Stores.

You'll collaborate with product, engineering, marketing, UA, and analytics teams to drive organic growth, install conversion rate and ensure client's games stand out in competitive app store environments.

Please note this is an hourly role (max 20 hours/week)

Presence in between 6 PM to 12 AM IST is required

Key Roles & Responsibilities

- App Store Strategy: Define and Develop ASO strategies to improve rankings, visibility, conversion and downloads across the Apple App Store and Google Play Store.
- Keyword Research & Optimization: Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles
- Creative Optimization: Partner with Creative team and marketing teams to create Assets for App Store like app icons, screenshots, preview videos
- A/B Testing: Planning for A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS)
- Data Analysis: Monitor and analyze app performance metrics, identify trends,



and provide actionable insights to improve rankings and conversion rates
- Competitive Analysis: Conduct competitive research to benchmark against industry leaders and identify opportunities for improvement. and present findings regularly to stakeholders
- Industry Trends: Stay updated on industry trends, best practices and changes in app store algorithms to continuously improve ASO strategies
- Localization: Optimize app store listings for international markets, ensuring they resonate with local audiences, and evangelize this need with Product teams and other internal cross-functional leaders

Required Skills & Experiences

- Proficiency in app store algorithms, ranking factors, and metadata optimization on both Custom Product Pages/Custom Store Listings.
- Familiarity with ASO and analytics tools (e.g. Google Play Console, App Store Connect, and Third party tools like SplitMetrics, StoreMaven, Luna, MobileAction etc).
- Excellent verbal, written and presentation communication skills, with the ability to present findings and strategies to stakeholders
- Strong knowledge of search engine algorithms and ranking factors.
- Ability to analyze data, generate insights, and implement improvements accordingly.
- Robust understanding of mobile app marketing and user acquisition strategies.
- Experience with data analysis and performance tracking using analytics platforms.
- Experience with additional mobile advertising platforms (Google Ads, Meta Ads, etc.) is a plus.

📌 ASO Expert (India)
🏢 MassCom
📍 India