Hiring: Performance Marketing Executive | Meta Ads | Google Ads | E-commerce Marketing | Kolkata

Location: Kolkata, West Bengal Company: Kass Care Experience Required: 1.5 – 3 Years in Performance Marketing / Digital Marketing Notice Period: Immediate Joiners or Candidates Serving 15 Days to 1 Month Notice Period Preferred

About the Role

Kass Care is looking for a Performance Marketing Executive who can drive customer acquisition, lead generation, and revenue growth through paid digital marketing campaigns. The ideal candidate should have hands-on experience in Meta Ads and Google Ads, preferably in an E-commerce setting and digital marketing agency setup.

Key Responsibilities
E-commerce Performance Marketing

- Drive online sales and customer acquisition through paid media channels.
- Optimize product campaigns for maximum conversions and revenue.
- Coordinate with design and content teams for high-performing ad creatives.
- Analyze customer behavior and conversion funnels.

Meta Ads Management

- Plan, execute, and optimize Facebook & Instagram advertising campaigns.
- Monitor campaign performance and improve ROAS, CTR, CPC, and conversions.
- Create audience segments, lookalike audiences, and retargeting campaigns.
- Conduct A/B testing for creatives, copies, and campaign strategies.

Google Ads Management

- Manage and optimize Google Search, Display, Shopping, Performance Max, and YouTube campaigns.
- Perform keyword research, bidding strategy optimization, and competitor analysis.




- Track campaign performance and implement data-driven improvements.

Analytics & Reporting

- Track and analyze campaign performance using Google Analytics, Meta Business Manager, and Google Ads Manager.
- Prepare weekly and monthly performance reports.
- Monitor KPIs such as ROAS, CPA, CAC, CTR, Conversion Rate, and Revenue Growth.

Market Research & Strategy

- Stay updated with the latest digital marketing trends and platform updates.
- Identify new growth opportunities and scaling strategies.
- Analyze competitor campaigns and industry benchmarks.

Required Skills

- Strong hands-on experience in Meta Ads (Facebook & Instagram Ads).
- Expertise in Google Ads.
- Experience with Google Analytics, Google Tag Manager, and Pixel Tracking.
- Knowledge of conversion tracking and attribution models.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.

Preferred Qualifications

- 1.5+ years of experience in Performance Marketing.
- Experience in E-commerce Marketing is mandatory.
- Prior Agency Experience preferred.
- Bachelor's degree in Marketing, Business, or related field.

What We Offer

- Competitive salary package.
- Growth-oriented work environment.
- Opportunity to work on high-impact digital campaigns.
- Learning and career advancement opportunities.

Interested candidates can share their updated resume at [email protected]

Pay: ₹25,000.00 - ₹30,801.14 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Kase Care
📍 India