POSITION AND RESPONSIBILITIES: Marketing Head

1. Strategic Marketing Leadership:

- Develop and execute comprehensive marketing strategies to achieve business goals and enhance brand visibility.

- Lead the marketing team in planning, executing, and optimizing marketing campaigns across various channels.

2. Brand Management:

- Oversee the development and implementation of brand guidelines to ensure consistency across all marketing materials.

- Enhance brand positioning and awareness through innovative marketing initiatives.

3. Digital Marketing:

- Lead digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

- Monitor and analyze digital marketing performance, making data-driven decisions to optimize campaigns.

4. Market Research and Analysis:

- Conduct market research to understand industry trends, customer preferences, and competitive landscape.

- Use insights from market research to inform marketing strategies and identify growth opportunities.

5. Product Marketing:

- Develop and implement product marketing strategies to support new product launches and drive sales.

- Collaborate with the product development team to ensure marketing efforts align with product features and benefits.

6. Sales Support:

- Work closely with the sales team to develop sales collateral, presentations, and promotional materials.

- Provide strategic support to sales initiatives and help achieve sales targets.

Budget Management:





- Develop and manage the marketing budget, ensuring productive allocation of resources.

- Track marketing expenditures and ROI, making adjustments as needed to maximize impact.

8. Team Leadership and Development:

- Lead, mentor, and motivate the marketing team, fostering a culture of creativity and high performance.

- Conduct regular performance reviews and implement professional development plans.

Key Result Areas (KRAs):

- Achievement of marketing goals and KPIs.

- Growth in brand awareness and market share.

- Successful execution of marketing campaigns.

- High levels of customer engagement and satisfaction.

- Effective budget management and ROI.

Key Performance Indicators (KPIs):

- Increase in brand awareness metrics (e.g., brand recall, brand recognition).

- Growth in website traffic and social media engagement.

- Improvement in lead generation and conversion rates.

- ROI on marketing spend.

- Customer feedback and satisfaction scores.

Deliverables:

- Comprehensive marketing strategy and plans.

- Monthly and quarterly marketing performance reports.

- High-quality marketing materials and content.

- Market research and analysis reports.

- Budget and expenditure reports

Job Type: Full-time

Pay: ₹95,000.00 - ₹100,000.00 per month

Benefits:

- Cell phone reimbursement
- Food provided
- Health insurance
- Provident Fund

Work Location: In person

📌 Marketing Head (India)
🏢 Alankaram
📍 India