Job Description:

1. Loyalty Program Management & Cross-Pollination

Tiered Loyalty Leadership: Scale and elevate the premium loyalty program (Priv across Beauty and Fashion) to increase Average Customer Value (ACV) and Frequency of Purchase (FOP) through expanded 1P/3P monetary and experiential benefits.

Modular Loyalty Innovations: Conceptualize, launch, and experiment with modular and paid loyalty levers (e.g., Glam Pass, Beauty Trial Passes) to build sticky, habit-forming customer loops.

Cross-Pollination Ecosystem: Design cross-category activation strategies to seamlessly transition Beauty-first buyers into Fashion customers (and vice versa) utilizing unified user profile features, interoperable rewards, and cross-platform traffic drivers.

2. Platform Retention Programs (Beauty & Fashion)

Replenishment Engines: Scale automated, dedicated interventions across site, product UI, and CRM to systematically drive high-frequency repeat purchase cycles.

Basket Width & Premiumization: Run targeted L1 and L3 cross-sell initiatives to expand item width and order value; leverage luxury and premium brand penetration to elevate customer affluence profiles.

Strategic Sampling & Omnichannel LTV: Shape consumer discovery through data-led sampling programs while bridging retail (offline) and e-commerce (online) behavioral touchpoints to maximize overall customer LTV.

3. Monetization, Incentivization & FinTech Partnerships

Discounting Strategy & Cost Optimization: Strategically manage company-funded coupons, cart-level rules,



wallet points, and reward mechanics to maximize revenue yield while maintaining a unified, single-customer view of discounting costs.

Co-Branded Credit Cards (CBCC): Design Customer Value Propositions (CVPs) and launch co-branded credit card partnerships to unlock long-term repeat behavior and build new affinity channels.

Mega Sale Planning: Execute precision CRM and couponing interventions during flagship sale events to drive large-scale lapsed customer reactivation.

Brand Marketing Partnerships: Partner with key brand accounts (Brand-Funded Coupon / Co-Marketing levers) to drive co-funded acquisition/retention programs and unlock additional marketing revenue.

4. Repeat Revenue Management & Category Marketing

Revenue Ownership: Own Month-on-Month repeat revenue targets, order volume, and repeat customer share across business verticals.

Growth Hacking & Demand Shaping: Implement agile interventions, growth experiments, and event planning to deliver steady top-line uplift and demand stabilization.

Dedicated Category Marketing: Drive brand-level CLM roadmaps for high-priority categories (e.g., Makeup, Skincare, Luxe accounts, and Owned Brands).

5. Team Leadership & Talent Development

Lead, mentor, and build a world-class team of retention marketers, program managers, and lifecycle strategists.

Establish transparent performance KPIs, drive continuous skill development, foster high team engagement, and manage retention.

📌 AVP CLM (Customer Lifecycle Management & Loyalty) (Mumbai)
🏢 Acme Services
📍 Mumbai