The Role

Pathfinder is building RetailGPT - a 0% commission phygital commerce platform giving retailers AI-powered discovery and free digital storefronts. We're looking for someone to own the execution layer of our marketing and growth: taking a strategy that's already been thought through and turning it into campaigns, activations, and content on the ground, on time, without hand-holding.

This is not a junior coordinator role. We need someone experienced enough to run point independently, briefing vendors, managing city activations, shipping content calendars, coordinating with mall/retailer partners but who genuinely wants to build something amazing. If you get satisfaction from making a plan real, fast, sharp, on budget, this is exactly for you.

What you'll actually do

- Take GTM plans (market activations, campaign concepts, retailer acquisition drives) and turn them into execution timelines, budgets, and deliverables
- Run on-ground activations, city campaigns, mall activations, retailer sign-up drives — coordinating vendors, partners, and local teams
- Manage content production and posting cadence across channels, keeping quality high on lean budgets
- Digital Campaigns execution
- Coordinate with retailer partners and mall management on campaign logistics and rollout
- Track what's working (retailer sign-ups,



order volume, campaign engagement) and report back clearly — no spin, just what happened
- Flag execution risks and blockers early, before they become fires
- Adapt fast when the plan needs to change mid-flight, without losing momentum

What we need

- 2–3 years in marketing/growth execution,agency, startup, or brand side. You've run campaigns, not just watched them run.
- A track record of shipping on lean budgets, you're resourceful by instinct, not by necessity
- Comfort working across both high-touch physical activation (on-ground, Tier 2/3 markets) and digital (Meta ads, Instagram, content)
- Sharp communication, you can take a rough brief and ask the right two questions instead of ten vague ones
- Genuinely ambitious, you want to be part of something that scales fast, and you're playing a long game with your career, not just clocking a job

Why this role

You'll be working directly with the global team on a product that's already live and scaling, real budgets, real markets, real retailers, not theoretical campaigns. If you're positive, the ownership and scope grow fast. We move quickly and expect you to match that pace.

You can apply via LinkedIn or send your cv to [HIDDEN TEXT]

📌 Marketing Specialist (Bengaluru)
🏢 Pathfinder
📍 Bengaluru