Brand Manager - Himalayan Pine Company

Himalayan Pine Company (HPCo) is building more than products. We are creating a world inspired by:

Himalayan forests | Mountain Nostalgia | Pinewood Aesthetics | Slow Living | Handcrafted Experiences |

Premium gifting | Tactile - Cerebral Packaging | Cozy Luxury | Sensory Storytelling

Our products currently span low GI confectionery, gifting concepts, pine needle tableware, perfumes, functional foods from a forest eco-system and Himalayan-inspired lifestyle experiences — with plans to expand into a larger ecosystem of food, fragrance, décor, hospitality-inspired products, and immersive retail. We are not looking for a social media manager. We are looking for someone who can help build a brand universe.

Brand Manager aka World Building

This role is for someone who understands:

aesthetics | storytelling | product presentation | packaging | culture | creator ecosystems | launch execution | emotional branding

You will work directly with the founder to turn abstract ideas into real-world experiences.

What You'll Actually Do

Brand Direction

Maintain visual and emotional consistency across the brand;

Develop product stories, launch narratives, and campaign concepts;

Integrate a recognizable HPCo aesthetic across all our offline retail touchpoints (think omni-channel)

Product & Packaging

Coordinate with packaging designers, printers, photographers, and vendors

Assist in naming, positioning, and presentation of recent products

Ensure products feel premium, tactile, and emotionally memorable

Creative Production

Coordinate shoots, styling, props, locations, and creator collaborations

Guide content direction without making generic trend content





Help build a distinctive visual language

Creator & Community Building

Work with micro creators, lifestyle pages, cafes, mountain creators, gifting creators, etc.

Build long-term creator relationships instead of transactional influencer marketing

Execution

Keep launches organized

Coordinate freelancers and vendors

Push ideas from concept to reality

You May Be a Good Fit If You

Have strong aesthetic judgment | Care deeply about details | Understand premium/lifestyle brands | Can operate both creatively and operationally | Have worked with D2C, boutique hospitality, premium food, tea, coffee, fragrance, gifting, or design-led brands and understand that luxury is about feeling, not just pricing | Are capable of independent execution

Preferred Backgrounds

Experience in one or more of the following is a plus:

premium food brands | tea/coffee/chocolate brands | boutique hotels or hospitality | fragrance/candle brands | gifting brands | luxury retail |design-led D2C brands | editorial/lifestyle creative direction

Skills We Value

Taste | Curiosity | Sensory thinking | Creative coordination | Vendor management | Packaging understanding | Photography direction | Launch planning | Attention to detail | Cultural awareness

Location

Dharamshala

Compensation

Depends on experience, capability, and ability to execute independently. think 12lpa | foundational role | esop 1 yr+ | or profit share | a place overlooking the snowcapped dhauladhar mountain range

To Apply

- Send - Resume/portfolio | Instagram/Pinterest/Mood-boards (if relevant) | Brands you genuinely admire and why | A short note on what Himalayan luxury means to you -> [HIDDEN TEXT]

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