Key Responsibilities

1. Sales Force Automation (SFA) System Management

- Administer and maintain Sales Force Automation (SFA) applications.
- Ensure seamless functioning of mobile applications used by field sales teams.
- Manage user access, workflows, system configurations, and master data.
- Coordinate with IT teams and vendors for issue resolution and system improvements.

2. Business Process Optimization

- Understand sales operations and convert business requirements into efficient SFA workflows.
- Identify process gaps and recommend automation opportunities.
- Drive digitization of sales activities such as order booking, attendance, beat planning, route optimization, and retailer management.
- Ensure timely creation, updating, and uploading of trade schemes and promotional programs within the SFA platform.

3. User Support & Training

- Serve as the primary support contact for regional and field sales teams.
- Resolve application issues and provide ongoing user assistance.
- Conduct user training sessions and develop training materials, SOPs, and user guides.
- Drive user adoption and effective utilization of SFA applications across all sales regions.

4. Data Management & Reporting

- Maintain data accuracy, consistency,



and integrity within SFA systems.
- Generate MIS reports, dashboards, and sales analytics.
- Analyze sales performance, coverage, productivity, call efficiency, and field execution metrics.
- Provide actionable insights to business leadership for informed decision-making.

5. Stakeholder Management

- Collaborate with Sales, Marketing, IT, and external technology partners.
- Coordinate with implementation partners for system enhancements and recent feature rollouts.
- Support business leaders by providing analytical insights and recommendations.

6. Project & Implementation Support

- Participate in SFA implementation, rollout, and enhancement projects.
- Conduct User Acceptance Testing (UAT) and validate system changes.
- Ensure timely delivery of enhancements, bug fixes, and system upgrades.
- Track project milestones and coordinate cross-functional activities.

7. Compliance & Governance

- Ensure adherence to IT governance, data security, and access control policies.
- Maintain system documentation, audit trails, and process records.
- Ensure compliance with organizational standards and regulatory requirements.

📌 Assistant Manager - SFA (India)
🏢 Saaki Argus And Averil Consulting
📍 India