Job Description

Job Summary

We are looking for a performance-driven Meta Ads Executive to manage and optimize advertising campaigns across Facebook and Instagram. The ideal candidate should have hands-on experience in Meta Ads Manager, audience targeting, campaign optimization, and lead generation.

The role focuses on driving high-quality leads, maximizing return on ad spend (ROAS), and supporting the company's business growth through data-driven digital marketing strategies.

Key Responsibilities

- Plan, create, launch, and manage Meta advertising campaigns across Facebook and Instagram.
- Develop lead generation campaigns for residential, commercial, and industrial solar solutions.
- Build and optimize campaign structures, ad sets, creatives, and audience targeting.
- Monitor campaign performance and optimize budgets, bids, placements, and creatives to improve results.
- Conduct A/B testing for ad creatives, copy, audiences, and landing pages.
- Set up and manage Meta Pixel, Conversions API (CAPI), and event tracking.
- Create custom audiences, lookalike audiences, and remarketing campaigns.
- Collaborate with the creative team to develop engaging ad creatives and compelling ad copy.
- Analyze campaign performance and prepare weekly and monthly reports with actionable insights.




- Coordinate with the sales team to improve lead quality and campaign effectiveness.
- Stay updated with Meta advertising policies, algorithm changes, and industry trends.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–5 years of experience managing Meta (Facebook & Instagram) advertising campaigns.
- Hands-on experience with Meta Ads Manager.
- Robust understanding of Meta Pixel, Conversions API (CAPI), and event tracking.
- Experience in lead generation and conversion-focused campaigns.
- Proficiency in campaign analysis and performance reporting.
- Strong analytical, communication, and problem-solving skills.

Key Skills

- Meta Ads Manager
- Facebook & Instagram Advertising
- Lead Generation Campaigns
- Meta Pixel & Conversions API (CAPI)
- Audience Targeting & Segmentation
- Custom Audiences & Lookalike Audiences
- Remarketing & Retargeting
- Campaign Budget & Bid Management
- A/B Testing
- Conversion Rate Optimization (CRO)
- Performance Marketing
- Creative Strategy & Ad Copywriting
- Data Analysis & Reporting
- Excel / Google Sheets
- Looker Studio (Preferred)
- Google Analytics 4 (GA4)
- Landing Page Optimization
- ROI & ROAS Optimization
- Analytical Thinking & Problem-Solving
- Communication & Team Collaboration

📌 Meta Ads Executive (Bhubaneswar)
🏢 Suryam International Private
📍 Bhubaneswar