Job Description:

The Role:
This role owns the performance side of digital marketing for both brands — campaign setup, audience architecture, budget management, optimisation, lead quality assessment and reporting across Meta and Google for The Quarry and Design First simultaneously. Both brands require the same governing principle: lead quality over lead volume. One qualified UHNI enquiry for either brand is worth more than fifty unqualified form fills. Holding this principle — and not abandoning it when data creates pressure toward a simpler metric — is the central requirement of this role.

What would you be required to do?

Paid Social – Meta (Both Brands)
• Build, manage and optimise Meta Ads campaigns for both The Quarry and Design First — distinct campaign structures, distinct audiences, distinct creative briefs, run simultaneously
• Build precision audience targeting for each brand: The Quarry targets architects, design professionals and UHNI clients; Design First targets UHNI homeowners, business families and senior professionals
• Brief the Graphic Designer and Content Writer on ad creative for both brands — hold creative to the correct brand standard before any asset goes live
• Manage separate A/B testing frameworks for each brand — insights from one brand do not automatically transfer to the other

Google – Search, Display & Local (Both Brands)
• Manage Google Ads for both brands: keyword strategy, search term performance, campaign structure, bid management and conversion tracking — separately for each
• Manage GMB for both The Quarry and Design First — distinct review strategies, post cadences and local search positioning
• Monitor and report on Google-side metrics for both brands with specificity

Analytics, Reporting & Lead Quality
• Own GA4 reporting for both brands — separate dashboards tracking qualified traffic, source quality, engagement depth and lead attribution for each
• Define lead quality standards for both brands — what a qualified lead looks like for The Quarry is different from what it looks like for Design First
• Produce monthly performance reports for both brands — specific, honest and actionable for each
• Maintain and troubleshoot all tracking infrastructure for both brands: Meta Pixel, Google Ads conversion, GTM and GA4

Landing Pages and Funnel
• Own the landing page brief for all paid campaigns for both brands — ensuring landing page communication matches campaign messaging and maintains the correct brand standard for each
• Monitor landing page conversion behaviour for both brands and recommend changes based on data




• Build and optimise lead funnels for each brand — understanding that UHNI purchase cycles are long and the funnel must reflect that for both

SEO & Content Visibility
• Manage the SEO programme for both brands: keyword strategy, on-page optimization and backlink quality oversight
• Coordinate with the Content Writer on content that builds search authority alongside brand authority for both brands
• Manage presence on YouTube, Pinterest, GMB and community platforms for both brands — not for volume, but for specific audience discovery purposes
• Oversee all backlink placements for both brands: domain authority, topical relevance and brand alignment assessed before any placement goes live

What skills we are looking for?

• Qualifications:
o Degree in Marketing, Business, Engineering or an equivalent quantitative field
o Google Ads and Meta Blueprint certifications strongly preferred
o Hands-on capability takes precedence over certification in evaluation

• Experience & Background:
o 10–12 years of hands-on digital performance marketing — has built systems and campaigns end to end for multiple brands or clients simultaneously
o Demonstrated experience managing separate paid media campaigns for distinct brands or audiences in parallel
o Meaningful experience in luxury, luxury real estate, luxury hospitality, or high-consideration purchase categories where lead quality was the primary metric
o Has managed or evaluated external performance marketing partners — briefing, holding to benchmarks, restructuring where needed
o Understands brand-safe performance marketing: knows what happens to brand equity when campaigns optimise for volume

• Technical requirements
o Meta Ads Manager — has architected campaign structures, not only managed inherited ones; comfortable running separate account structures for two brands simultaneously
o Google Ads — full working knowledge for multiple accounts: search terms, keyword strategy, bid structure, quality score interpretation
o GA4 — sets up goals, builds custom reports and dashboards independently for multiple properties
o Meta Pixel — conversion event configuration, attribution window management, discrepancy diagnosis across multiple pixels
o Google Tag Manager — container management, tag setup, trigger configuration, misfires diagnosis




o Google Search Console — keyword ranking tracking, index status monitoring, technical issue identification
o Looker Studio — builds and maintains campaign performance dashboards for Founder-level reporting across both brands
o WhatsApp Business / Meta Business Suite — audience targeting, broadcast management and platform integration
o CRM — basic working knowledge: HubSpot, Zoho, or equivalent; understanding of lead flow from ad platform to CRM to sales follow-up
o Excel / Google Sheets — proficient at manipulating raw data exports and building performance trackers for both brands independently

• Skills & Qualities:
o The ability to run distinct performance strategies for two different luxury brands simultaneously — not one strategy applied to two accounts
o Lead quality obsession — holds that one right enquiry is worth more than fifty wrong ones, and maintains this under reporting pressure
o Brand awareness — holds the correct creative standard for each brand before briefing and can distinguish between what is right for The Quarry and what is right for Design First
o Analytical honesty — reports what the data shows for both brands, including when it is negative
o Diagnostic precision — can identify what a campaign report is actually indicating about audience quality and creative fatigue

• Personality – What this Role requires:
o Analytical yet brand-sensitive — does not treat the brand as a constraint on performance, treats it as a parameter within which good performance is built
o Calm and disciplined — manages multiple campaign variables across two brands simultaneously without losing clarity
o Ownership-driven — the data is theirs to own, the problems are theirs to surface, the recommendations are theirs to make
o Mature communicator — presents performance data to the Founder in plain, honest language across both brands
o Emotional maturity, ownership and discretion — the baseline operating standard in a founder-led dual-brand luxury environment

What we offer
• Full ownership of digital performance for two distinctive luxury brands — strategy, execution and reporting across both
• A brief that demands genuine intelligence: precision targeting two different UHNI audiences with no mass-market shortcuts
• Direct access to the data, the brand leadership and the commercial context for both businesses
• The skilled satisfaction of a role where analytical honesty is valued more than a report that makes the numbers look better than they are

Work Timings:
• Monday to Friday: 9:00 AM – 6:00 PM
• Saturday: 10:00 AM – 4:00 PM

📌 Senior Performance Marketer / Digital Marketing Specialist (Mumbai)
🏢 MUMBAI ROZGAAR
📍 Mumbai