Job Description: About the Role:

We are seeking an experienced and creative Brand Manager to lead our brand strategy, marketing initiatives, and communication campaigns. The ideal candidate will have a proven track record in brand development, digital marketing, and market positioning—preferably within the retail or luxury goods industry.

Key Responsibilities:

- Develop and implement effective brand strategies and marketing plans.

- Oversee brand positioning, messaging, and visual identity across all channels.

- Plan and execute ATL & BTL marketing campaigns to enhance brand visibility.

- Coordinate with creative, digital, and media agencies for content and promotional activities.

- Manage social media presence, digital marketing initiatives, and influencer collaborations.

- Conduct market research, competitor analysis, and identify growth opportunities.

- Drive customer engagement, loyalty, and retention initiatives.





- Monitor and analyze campaign performance metrics and prepare periodic reports.

- Ensure consistent brand representation across all customer touchpoints (online & offline).

- Collaborate with sales and retail teams to align marketing efforts with business goals.

Requirements:

- Qualification: Graduate / Postgraduate in Marketing, Mass Communication, or related field.

- Experience: Minimum 5 years in brand management, marketing, or communications (preferably retail, lifestyle, or jewellery sector).

- Robust creative, analytical, and project management skills.

- Excellent communication and presentation abilities.

- Proficiency in MS Office, digital marketing tools, and social media platforms.

📌 Brand Manager (Kolkata)
🏢 RECEX
📍 Kolkata