Job Description:

Role Summary:

The Vice President of Digital Marketing will be responsible for driving digital strategy, customer acquisition, engagement, and retention through innovative and data-driven marketing initiatives. This role requires a seasoned leader with a deep understanding of financial markets, consumer behavior in investing, and digital platforms.

Key Responsibilities:

- Strategic Leadership:

- Define and lead end-to-end digital marketing strategy aligned with business goals.
- Lead digital transformation initiatives focused on customer acquisition and retention.

Performance Marketing & ROI:

- Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.
- Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.

Brand and Content Strategy:

- Enhance digital brand visibility and positioning in a competitive broking space.
- Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.

MarTech & Automation:

- Leverage tools like CRM, marketing automation (e.g. Leasquared, Salesforce), and analytics platforms for personalized and scalable marketing.
- Implement robust data analytics and attribution models for informed decision-making.





Team Leadership & Collaboration:

- Lead and mentor a cross-functional marketing team (content, performance, design, analytics).
- Collaborate with product, sales, compliance, and tech teams for campaign success.

Customer Experience & Retention:

- Use analytics and customer insights to improve onboarding, retention, and upsell journeys.
- Drive app engagement and website conversions through UX and personalization.

Key Requirements:

- 15+ years of experience in digital marketing, preferably in financial services or fintech.
- Proven leadership in building and executing high-performing digital campaigns.
- Solid knowledge of trading platforms, investor behavior, and regulatory norms (SEBI).
- Expertise in tools like Google Analytics, Tag Manager, marketing CRMs, and paid media platforms.
- Experience managing large budgets and performance KPIs.
- Exceptional communication, analytical, and stakeholder management skills.

Preferred Qualifications:

- MBA in Marketing, Digital Strategy, or related field.
- Certifications in Digital Marketing (Google, Meta, etc.) or Financial Services Marketing.

📌 Vice President – Digital Marketing (Navi Mumbai)
🏢 RECEX
📍 Navi Mumbai