Roles & Responsibilities

- Research products, services, and current strategies to identify new opportunities Analyse web traffic metrics and suggest solutions to boost web presence.
- Plan & assist in the execution of our digital marketing and advertising campaigns, promotions for lead generation.
- Develop scheduling and uploading content plans.
- Develop and manage digital marketing campaigns for the company website and social media sites such as Facebook, LinkedIn, Twitter, Instagram etc.
- Track and analyse website traffic flow and provide regular internal reports Continually work on the Search Engine Optimization of the website.
- Help create strategies for social media campaigns, brand awareness.
- Help manage social media channels & respond to social media activities & communications.
- Manage our content calendar for social media & other channels.
- Create engaging content for social media channels, blogs, PR articles, emailers, etc, that build meaningful connections and encourages audience interaction.
- Analysis of campaign performance reports, Google Analytics, Google Search Console.
- Monitor SEO/SEM, marketing,



and sales performance metrics to forecast trends.
- Make content and SEO recommendations to support existing or new keyword targets.
- Responsible for the ins and outs of SEO, SEM, AdWords, PPC, Analytics, Webmaster, Facebook and other affiliates networks and Social Media Marketing.

Key Skills

- Excellent knowledge about popular tools (Google Ads, Google Analytics, Google Search console).
- Working knowledge of analytics tools (Google Analytics, Webmaster, Web Trends etc.)
- Proficient in MS Office
- Basic knowledge in HTML/CSS.
- Exposure in LinkedIn/AWS/Google marketing campaigns.

Desired Candidate

- 3-5 Years’ Experience in Digital Marketing.
- Bachelor’s degree in marketing, communications, or relevant field.
- Excellent written and verbal communication skills with good content writing ability.
- Passion for SEO, the ability to think creatively and to identify and rectify the problems.
- Ability to work in a fast-paced, high-pressure workplace.
- Hands on experience of the financial services industry preferred.

📌 Marketing Lead (India)
🏢 Millennium Consultants
📍 India