- Job Position: Digital Marketing Associate
- Experience: 1 to 3 Years
- Location: Spaze I-Tech Park, Sector 49, Sohna Road, Gurugram
- Employment Type: Full time
- Qualification: MBA/PGDBM in Marketing

JOB SUMMARY

We are looking for a dynamic and strategic Digital Marketing Associate to join our growing marketing team. The ideal candidate will bring 2–3 years of hands-on experience in digital marketing, including SEO, SEM, social media marketing, and campaign management, On page and off page optimization including backlinks generation along with a solid understanding of client interaction and sales support. Candidate is to expected to perform pre-sales & sales activities and when required; core responsibilities being digital marketing.

KEY RESPONSIBILITIES:

- Develop and implement digital marketing strategies to increase online visibility, website traffic, and qualified lead generation.
- Manage SEO/SEM activities, including keyword research, on-page and off-page optimization, backlinking, and analytics tracking.
- Create and manage engaging content for digital channels — website, emailers, social media, and blogs — aligning with brand voice and objectives.
- Collaborate with the sales team to align marketing campaigns with business objectives, ensuring seamless lead nurturing and conversion.
- Interact with clients and prospects, understanding their requirements and providing digital solutions to enhance engagement and retention.
- Conduct market and competitor research to identify digital trends, customer insights, and growth opportunities.
- Coordinate with design, content,



and technical teams to ensure cohesive campaign execution and brand consistency.
- Support business development efforts by creating marketing collaterals, presentations, and proposals for prospective clients.
- Stay ahead of digital trends and emerging platforms, recommending innovative ideas to strengthen online presence and engagement.

REQUIRED SKILLS & QUALIFICATIONS

- MBA/PGDM or equivalent in Marketing or Digital Marketing.
- 2–3 years of hands-on experience in Digital Marketing, SEO/SEM, On page and off page optimization including backlinks generation and Online Campaign Management.
- Expertise in AI search optimization and Sales and Marketing strategy
- Strong understanding of B2B marketing and customer journey optimization.
- Working knowledge of Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CRM tools.
- Proficiency in MS Office (Excel, Word, PowerPoint) and marketing automation tools.
- Excellent communication, analytical, and presentation skills.
- Exposure to client interaction, lead management, and sales coordination.
- Creative thinker with a data-driven approach and a proactive, goal-oriented mindset.
- Experience in E-learning, IT Software, or similar industries will be an added advantage.
- Good to Very Good expertise in Digital marketing as described above
- Good Expertise and communication / presentation skill for sales and pre sales activities
- Candidate is to expected to perform pre-sales & sales activities and when required; core responsibilities being digital marketing.

📌 Digital Marketing Associate (India)
🏢 Core Competency Group
📍 India